H
HappyOrNot
Guaranteed Customer & Employee Satisfaction Improvement
About HappyOrNot
HappyOrNot is a startup that specializes in customer and employee satisfaction surveys. The company operates in the customer experience (CX) and employee engagement markets, providing businesses with tools to collect and analyze feedback. Their primary product is a feedback system that uses four smiley faces to capture satisfaction levels quickly and easily. This system is designed to be placed in high-traffic areas to maximize the amount of feedback collected.
Read full description
The company serves a wide range of clients, including retail stores, airports, healthcare facilities, and corporate offices. Essentially, any business that interacts with customers or employees can benefit from HappyOrNot's solutions. The feedback collected helps these businesses uncover pain points, improve experiences, increase customer loyalty and referrals, enhance brand reputation, and ultimately grow revenue.
HappyOrNot operates on a subscription-based business model. Clients pay a recurring fee to use the feedback collection devices and access the accompanying data analytics platform. This platform provides real-time insights, allowing businesses to make data-driven decisions to improve their operations. By turning feedback into measurable Key Performance Indicators (KPIs), HappyOrNot enables businesses to track their progress and make continuous improvements.
In summary, HappyOrNot helps businesses capture and analyze customer and employee feedback to improve satisfaction and drive growth. Their easy-to-use smiley feedback system and robust analytics platform make it simple for clients to gather actionable insights and implement changes that enhance overall performance.
At a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Tampere, Finland
- Employees
- 77
- Open positions
- None listed
- Dealroom signal
- 66.2/100
- Sector
- Other B2B Software, Information Technology, Analytics, Retail, SaaS, Customer Service, Developer Tools, Feedback, FT 1000, Net Promoter Score, Nordic Rising Star 2022, Horizon Europe, slush24
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning HappyOrNot.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| BUYOUT✓Exit | Aug 2026 | $0 | — | Verdane Capital | ↗ |
| SERIES B✓Equity / VC | Sep 2019 | $25M | $100M | Northzone · Verdane Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for HappyOrNot is 20K monthly website visits, down 28.6% over the last three months. HappyOrNot's team declined 4.9% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
European Innovation Council
European Commission
Series A3 investors entered at this stage
Northzone
AirTree Ventures
Verdane Capital
Other known investors2 additional known investors
Marta Sjögren
Platform6
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about HappyOrNot on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See HappyOrNot’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.