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HappyOrNot

Other B2B Software · Tampere, Finland · Founded 2009

Guaranteed Customer & Employee Satisfaction Improvement MoreLess

HappyOrNot is a startup that specializes in customer and employee satisfaction surveys. The company operates in the customer experience (CX) and employee engagement markets, providing businesses with tools to collect and analyze feedback. Their primary product is a feedback system that uses four smiley faces to capture satisfaction levels quickly and easily. This system is designed to be placed in high-traffic areas to maximize the amount of feedback collected.

The company serves a wide range of clients, including retail stores, airports, healthcare facilities, and corporate offices. Essentially, any business that interacts with customers or employees can benefit from HappyOrNot's solutions. The feedback collected helps these businesses uncover pain points, improve experiences, increase customer loyalty and referrals, enhance brand reputation, and ultimately grow revenue.

HappyOrNot operates on a subscription-based business model. Clients pay a recurring fee to use the feedback collection devices and access the accompanying data analytics platform. This platform provides real-time insights, allowing businesses to make data-driven decisions to improve their operations. By turning feedback into measurable Key Performance Indicators (KPIs), HappyOrNot enables businesses to track their progress and make continuous improvements.

In summary, HappyOrNot helps businesses capture and analyze customer and employee feedback to improve satisfaction and drive growth. Their easy-to-use smiley feedback system and robust analytics platform make it simple for clients to gather actionable insights and implement changes that enhance overall performance.

Keywords: Customer Satisfaction, Employee Happiness, Feedback Solution, Real-time Insights, Data Analytics, Customer Experience, Employee Engagement, Subscription Model, Business Improvement, KPI Tracking.

Talent graph

HappyOrNot's talent

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Team profiled 22 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 6 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

5 investors on HappyOrNot's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
European Innovation Council
European Commission
Series A 3 investors entered at this stage
Northzone
AirTree Ventures
Verdane Capital

Global footprint

Where HappyOrNot has talent and traffic

Workforce by country
🇫🇮 Finland · Tampere HQ
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Market sentiment

What the market is saying about HappyOrNot

An AI-synthesized read of the highest-engagement posts about HappyOrNot on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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