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What3words
Used by businesses and governments to operate more efficiently, and by individuals to find and share locations
At a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- London, United Kingdom
- Employees
- 178
- Open positions
- 2
- Dealroom signal
- 69.1/100
- Sub-industry
- Navigation & Mapping
- Sector
- Transportation, Automotive, Geopositioning, Location Based, Drones, Micromobility, Ride-Hailing, Space Tech, Space Tech for Mobility
- Technology
- Deep Tech, Mobile app
- Business model
- SaaS
- Client focus
- b2b, b2c
- Investment activity
- 1 company, latest Feb 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| CONVERTIBLEOther financing | Jul 2023 | $9.2M | — | Crowdcube | ↗ |
| MEDIA FOR EQUITYOther financing | Jul 2022 | $0 | — | Channel 4 Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for What3words is 2M monthly website visits, up 17.6% over the last three months. What3words's team declined 5.8% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed4 investors entered at this stage
Guy Westlake
Sony Innovation Fund
VentureSouq
Salica Investments
Series A9 investors entered at this stage
Intel Capital
JamJar Investments
Force Over Mass Capital
Horizons Ventures
Aramex
Al Dhow Capital
Mustard Seed + Partners
Deutsche Bahn Digital Ventures
Crowdcube
Series B and later9 investors entered at this stage
Daimler Technology and Venture
Nico Rosberg
SAIC Capital- FVFission Ventures
Alumni Ventures
Fraser McCombs Capital
Sony
Ingka Group
ITV
Other known investors5 additional known investors
Brand Capital International
Channel 4 Ventures
German Media Pool VC
Itvmedia
Tech Nation
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about What3words on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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