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Wangdiantong

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Facilitates the transformation and upgrading of corporate management

Haidian, ChinaFounded 2012Marketing
Valuation $1–2.5B Last recorded · 2021
Total funding $100–500M Disclosed equity funding
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About Wangdiantong

Wangdiantong, also known as Huice, was founded in 2012 by Bin Xiao and is headquartered in Beijing, China. The company operates as a Software-as-a-Service (SaaS) provider, delivering cloud-based Enterprise Resource Planning (ERP) solutions tailored for the e-commerce and retail industries. Its establishment was aimed at helping businesses transition from offline to online operations and upgrade their digital management capabilities.

The company's core offering is the Wangdiantong ERP system, a comprehensive software suite designed to streamline e-commerce operations. This platform integrates various management modules, including order processing, inventory and warehouse management, financial management, and after-sales service. Key features include the automatic capture and intelligent auditing of orders from multiple platforms, cross-platform inventory synchronization, and management of corporate affairs and logistics. The system is built to handle high volumes, with a peak capacity of processing millions of orders daily. Wangdiantong serves a diverse client base ranging from small and medium-sized enterprises to large corporations such as McDonald's, Johnson & Johnson, and 3M.

Wangdiantong's business model is centered on providing its software solutions through a subscription-based model. The company generates revenue by charging clients for access to its ERP platform and related services. It offers different versions of its product, including options for cross-border e-commerce, which supports all national customs channels for declarations and logistics. To support its clients, the company provides a range of services, including on-site implementation, 7x14 online support, and regular follow-ups. The company has demonstrated significant growth, backed by substantial venture capital funding. It has completed several funding rounds, including a Series A in 2019, a Series B in 2020, a $100 million Series C in December 2020 led by GIC, and a $312 million Series D in October 2021. Key investors include GIC, Legend Capital, SoftBank Vision Fund, and Hillhouse Capital.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
Haidian, China
Open positions
None listed
Dealroom signal
56.8/100
Industry
Marketing
Sector
Marketing, Rumoured $1B
Business model
SaaS
Client focus
b2b

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES DOther financing Oct 2021 $312M $1.2B GIC · SoftBank · SoftBank Vision Fund · Legend Capital ↗
SERIES COther financing Dec 2020 $100M $400M GL Ventures · GIC · SBVA · Legend Capital —
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Growth signals

Wangdiantong website traffic

Latest recorded traffic for Wangdiantong is 70K monthly website visits, up 42.9% over the last three months.

Latest monthly visits70K 3-month web change+42.9%
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Similar companies

Closest operating peers by Dealroom taxonomy

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Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later5 investors entered at this stage

Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇨🇳 China · Haidian HQ
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Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Wangdiantong on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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