Wangdiantong, also known as Huice, was founded in 2012 by Bin Xiao and is headquartered in Beijing, China. The company operates as a Software-as-a-Service (SaaS) provider, delivering cloud-based Enterprise Resource Planning (ERP) solutions tailored for the e-commerce and retail industries. Its establishment was aimed at helping businesses transition from offline to online operations and upgrade their digital management capabilities.
The company's core offering is the Wangdiantong ERP system, a comprehensive software suite designed to streamline e-commerce operations. This platform integrates various management modules, including order processing, inventory and warehouse management, financial management, and after-sales service. Key features include the automatic capture and intelligent auditing of orders from multiple platforms, cross-platform inventory synchronization, and management of corporate affairs and logistics. The system is built to handle high volumes, with a peak capacity of processing millions of orders daily. Wangdiantong serves a diverse client base ranging from small and medium-sized enterprises to large corporations such as McDonald's, Johnson & Johnson, and 3M.
Wangdiantong's business model is centered on providing its software solutions through a subscription-based model. The company generates revenue by charging clients for access to its ERP platform and related services. It offers different versions of its product, including options for cross-border e-commerce, which supports all national customs channels for declarations and logistics. To support its clients, the company provides a range of services, including on-site implementation, 7x14 online support, and regular follow-ups. The company has demonstrated significant growth, backed by substantial venture capital funding. It has completed several funding rounds, including a Series A in 2019, a Series B in 2020, a $100 million Series C in December 2020 led by GIC, and a $312 million Series D in October 2021. Key investors include GIC, Legend Capital, SoftBank Vision Fund, and Hillhouse Capital.
Keywords: e-commerce ERP, SaaS provider, retail cloud service, warehouse management system, supply chain management, order processing, inventory management, B2B2C platform, retail technology, digital intelligent management, point of sale management, multi-channel retail, cross-border e-commerce solutions, logistics management, financial management software, after-sales service system, business process automation, online retail software, enterprise application software, cloud computing solutions
Dealroom maps Wangdiantong's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.
1team members profilednamed & role-tagged by Dealroom
Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.
Market sentiment
What the market is saying about Wangdiantong
An AI-synthesized read of the highest-engagement posts about Wangdiantong on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Wangdiantong on the full Dealroom platform
Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.