Sensors Data

About Sensors Data

Sensors Data, officially Shence Network Technology (Beijing) Co., Ltd., is a big data analytics and marketing technology provider headquartered in Beijing, China, with an APAC headquarters in Singapore. The company was founded in April 2015 by a team of former Baidu big data experts, including CEO Sang Wenfeng, COO Yaozhou Liu, and CTO Cao Jiang. Sang Wenfeng, a graduate of Zhejiang University, previously led the development of Baidu's user behavior big data platform from the ground up. This deep experience in data platform construction formed the technical foundation of Sensors Data, which was established to help enterprises reconstruct their data infrastructure and achieve digital operations.

The firm has secured significant funding across multiple rounds, culminating in a $200 million Series D in May 2022, led by Tiger Global Management and The Carlyle Group, with participation from notable investors like Sequoia Capital China and Warburg Pincus. This substantial financial backing has supported the company's expansion and product development, reaching a client base of over 2,000 enterprise customers across more than 30 industries, including finance, retail, and media.

Sensors Data's business model is centered on providing a suite of software solutions through a subscription-based model, available via both private cloud (PaaS) and SaaS deployments. The company's core offering is structured around a "two clouds, one platform" strategy. This includes the Sensors Data Foundation Platform, which provides the underlying data collection, governance, and modeling capabilities. Built upon this are two main applications: Sensors Analytics Cloud (神策分析云), a user behavior analytics platform for in-depth analysis, and Sensors Marketing Cloud (神策营销云), which facilitates customer journey optimization and targeted marketing campaigns. Their product suite features a Customer Data Platform (CDP) for unifying user profiles, Customer Journey Analytics for tracking user behavior, and Customer Journey Optimization for automating marketing actions. This integrated approach enables clients to manage the entire data lifecycle, from collection and analysis to action and feedback, driving data-informed business decisions.

Initially focused on providing a standardized analytics product for internet startups, the company evolved its strategy to serve large, traditional enterprises undergoing digital transformation. This shift involved moving from a purely product-based offering to a "product + service" model, incorporating customized solutions and professional services to meet the complex needs of large clients. The product lineup has expanded to include tools like A/B Testing and intelligent operations, helping businesses optimize user experience and marketing ROI. By focusing on building a solid data foundation for its clients, Sensors Data positions itself as a crucial partner for companies looking to leverage data for sustainable growth in the digital era.