Product Reports Resources Pricing Login Book a demo

VendAsta

Other B2B Software · Saskatoon, Canada · Founded 2008

Vendasta is a technology company that provides an AI-powered platform for businesses to market, sell, bill, and deliver their products and services at scale. The platform is designed to integrate with existing tools, allowing businesses to streamline their operations and increase efficiency. Vendasta's primary clients are businesses looking to expand their service offerings and increase their revenue streams. The platform allows these businesses to resell third-party software and services, opening doors to new clients and creating opportunities to up-sell and cross-sell to existing clients. The company operates in the technology and software market, providing a platform that uses artificial intelligence to enhance its clients' online profiles with content tailored to their business specifics. It also offers tools for businesses to develop customized, AI-powered social media campaigns and respond efficiently to a multitude of reviews while maintaining personalization. Vendasta's business model is based on wholesale pricing, allowing clients to choose their own profit margins. The platform also simplifies ordering and billing at scale, making it easier for businesses to manage their operations. In addition to its core platform, Vendasta also offers a customizable, rebrandable customer portal, automated reporting to show clients their return on investment, and a central communication hub to keep clients in the loop. Keywords: AI-powered platform, marketing, sales, billing, delivery, third-party software reselling, online profile enhancement, social media campaigns, wholesale pricing, automated reporting.

Investors

10 investors on VendAsta's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 1 investor entered at this stage
Prairies Economic Development Canada
Series A 2 investors entered at this stage
Victoria Park Capital
Vanedge Capital
Series B+ 7 investors entered at this stage
BDC Capital
Canadian Business Growth Fund
Comporium
SaskWorks Venture Fund
Lugard Road Capital
Nicola Wealth
Foundry

Global footprint

Where VendAsta has talent and traffic

Workforce by country
11 countries with
team presence
🇨🇦 Canada48.8%
🇮🇳 India38.6%
🇺🇸 United States9.1%
🇳🇱 Netherlands0.8%
🇳🇬 Nigeria0.6%
Top 5 of 11 shown

Talent graph

The shape of VendAsta's talent

Dealroom maps VendAsta's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

48 team members profilednamed & role-tagged by Dealroom
754 employeestotal headcount
11 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
Book a demo to unlock VendAsta's exact scores

Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about VendAsta

An AI-synthesized read of the highest-engagement posts about VendAsta on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See VendAsta on the full Dealroom platform

Live deal flow, founder pedigree, hiring signals, revenue trajectory, and the full cap table.