COMPANY PROFILE

VendAsta

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The leading platform for channel partners who provide digital solutions to small- and medium-sized businesses

Saskatoon, CanadaFounded 2008Other B2B Software

Valuation $100–500M Latest valuation · 2023

Headcount 500–1k Current team size

Total funding $100–500M Disclosed equity funding

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About VendAsta

Vendasta is a technology company that provides an AI-powered platform for businesses to market, sell, bill, and deliver their products and services at scale. The platform is designed to integrate with existing tools, allowing businesses to streamline their operations and increase efficiency.

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Vendasta's primary clients are businesses looking to expand their service offerings and increase their revenue streams. The platform allows these businesses to resell third-party software and services, opening doors to new clients and creating opportunities to up-sell and cross-sell to existing clients.

The company operates in the technology and software market, providing a platform that uses artificial intelligence to enhance its clients' online profiles with content tailored to their business specifics. It also offers tools for businesses to develop customized, AI-powered social media campaigns and respond efficiently to a multitude of reviews while maintaining personalization.

Vendasta's business model is based on wholesale pricing, allowing clients to choose their own profit margins. The platform also simplifies ordering and billing at scale, making it easier for businesses to manage their operations.

In addition to its core platform, Vendasta also offers a customizable, rebrandable customer portal, automated reporting to show clients their return on investment, and a central communication hub to keep clients in the loop.

Source: Dealroom company data

At a glance

Status: Operational
Founded: 2008
Headquarters: Saskatoon, Canada
Employees: 754
Open positions: 15
Dealroom signal: 76.1/100
Industry: Enterprise Software
Sector: Other B2B Software, Reputation, Wholesale, Market Intelligence, CRM, SEO, Reputation Management, Hard Tech, DT and LS
Technology: Deep Tech
Business model: SaaS
Client focus: b2b
Investment activity: 3 companies, latest Mar 2023
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning VendAsta.

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Funding history

8 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
GRANTOther financing	May 2026	$1M	—	Prairies Economic Development Canada	↗
LATE VCOther financing	Oct 2023	$15M	$438M	Foundry	↗

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Growth signals

VendAsta website traffic

Latest recorded traffic for VendAsta is 130K monthly website visits, up 42.9% over the last three months. VendAsta's team grew 0.7% over the past year.

Latest monthly visits130K 3-month web change+42.9% 1-year team growth+0.7%

Monthly website visitsApr 2016–Jul 2026

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Open positions

Openings linked to this company in Dealroom

AI Website SpecialistChennai, India, Southern Asia, Asia · Data Science & Engineering · Sep 4, 2026 AI Activation StrategistSaskatoon, Saskatchewan, Canada, Northern America, Americas · Data Science & Engineering · Sep 4, 2026 AI SEO AssociateChennai, India, Southern Asia, Asia · Marketing & Communication · Sep 4, 2026 Team Lead, SEO ServicesChennai, India, Southern Asia, Asia · Marketing & Communication · Aug 31, 2026 Technical Account ManagerSaskatoon, Saskatchewan, Canada, Northern America, Americas · Sales · Aug 31, 2026 Talent Acquisition SpecialistSaskatoon, Saskatchewan, Canada, Northern America, Americas · Human Resources · Aug 21, 2026 Product ManagerChennai, India, Southern Asia, Asia · Business Development · Aug 21, 2026 Staff Accountant IChennai, India, Southern Asia, Asia · Accounting · Aug 21, 2026

8 distinct openings shownExplore hiring signals →

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