Veesion

About Veesion

Veesion is a French technology company founded in 2018 by Thibault David (CEO), Benoît Koenig (COO), and Damien Menigaux (CTO). The three founders met while pursuing a dual degree in Artificial Intelligence from HEC Paris and École Polytechnique. The inspiration for the company came from Koenig's personal experience, as his family had to close several stores in Paris due to shoplifting. This led them to spend three years developing an AI-powered solution to address the persistent problem of theft in brick-and-mortar retail.

Veesion's core product is a software solution that uses artificial intelligence and deep learning to analyze video surveillance footage in real-time. The technology is designed to recognize gestures associated with shoplifting, such as concealing items in bags or under clothing. When the system detects suspicious behavior, it sends an immediate alert, including a short video clip, to store employees' mobile devices or other terminals. This allows staff to intervene before a theft occurs. The system integrates with existing CCTV camera systems, eliminating the need for new hardware. The company states its technology does not use facial recognition or collect biometric data, focusing solely on body movement to avoid bias.

The company operates on a business-to-business (B2B), software-as-a-service (SaaS) model, charging a subscription fee for its service. Veesion serves a range of retail clients, including supermarkets, pharmacies, convenience stores, and specialty retailers. Notable clients include Spar, ShopRite, Key Food, and 7-Eleven. The company reports that its solution can help retailers reduce shrinkage by up to 60%. As of mid-2025, the technology was implemented in over 5,000 stores across more than 25 countries.

Veesion has secured significant funding to fuel its growth and international expansion. After a Series A round of €10 million in March 2022, the company raised €38 million in a Series B round in May 2025, supplemented by €15 million in non-dilutive financing, bringing its total funding to €53 million. Key investors include White Star Capital, Red River West, Bpifrance, Odyssée Ventures, and Founders Future. A major focus of this expansion is the U.S. market, where the company already generated 10% of its revenue before establishing a physical presence. Co-founder Benoît Koenig relocated to the U.S. in June 2025 to lead this expansion.