V
Vectaury
French mobile programmatic advertising (ex-Adnow, Mobsuccess Group)
About Vectaury
Vectaury (formerly Adnow SAS) is a French mobile advertising and programmatic marketing company founded in December 2013 in Montreuil by Matthieu Daguenet and Mokrane Mimouni. The firm raised early venture capital including Bpifrance support around 2015, rebranded from Adnow to Vectaury in 2016, and later scaled under the Mobsuccess Group umbrella with a Series A. Vectaury focuses on mobile performance advertising, data-driven campaigns and retail media for brands and agencies in France and Europe. Its OpCo trade register number is SIREN 799256730.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2014
- Headquarters
- Paris, France
- Employees
- 9
- Open positions
- None listed
- Dealroom signal
- 71.6/100
- Industry
- Marketing
- Sub-industry
- Adtech, Ecommerce Solutions
- Sector
- Marketing, Geopositioning, Retail, Predictive Analytics
- Technology
- Big Data
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES A✓Equity / VC | Oct 2018 | $22M | $88M | Takara Capital · Jolt Capital | — |
| EARLY VC✓Equity / VC | Oct 2015 | $1.3M | $5.3M | Interway · Bpifrance · Axeleo Capital | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Vectaury is 9.1K monthly website visits, up 1922.2% over the last three months. Vectaury's team declined 10% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A5 investors entered at this stage
Interway
Bpifrance
Axeleo Capital
Takara Capital
Jolt Capital
Other known investors4 additional known investors
Alex RoubinetCourtin Investment
Lucas Mesquita
Techmind VC
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Vectaury on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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