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Vectaury

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French mobile programmatic advertising (ex-Adnow, Mobsuccess Group)

Paris, FranceFounded 2014Marketing
Valuation $100–250M Last recorded · 2018
Revenue $1–10M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Vectaury and the history behind them.

About Vectaury

Vectaury (formerly Adnow SAS) is a French mobile advertising and programmatic marketing company founded in December 2013 in Montreuil by Matthieu Daguenet and Mokrane Mimouni. The firm raised early venture capital including Bpifrance support around 2015, rebranded from Adnow to Vectaury in 2016, and later scaled under the Mobsuccess Group umbrella with a Series A. Vectaury focuses on mobile performance advertising, data-driven campaigns and retail media for brands and agencies in France and Europe. Its OpCo trade register number is SIREN 799256730.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2014
Headquarters
Paris, France
Employees
9
Open positions
None listed
Dealroom signal
71.6/100
Industry
Marketing
Sub-industry
Adtech, Ecommerce Solutions
Sector
Marketing, Geopositioning, Retail, Predictive Analytics
Technology
Big Data
Business model
SaaS
Client focus
b2b

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES A✓Equity / VC Oct 2018 $22M $88M Takara Capital · Jolt Capital —
EARLY VC✓Equity / VC Oct 2015 $1.3M $5.3M Interway · Bpifrance · Axeleo Capital —
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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

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Growth signals

Vectaury website traffic

Latest recorded traffic for Vectaury is 9.1K monthly website visits, up 1922.2% over the last three months. Vectaury's team declined 10% over the past year.

Latest monthly visits9.1K 3-month web change+1922.2% 1-year team growth-10%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

9 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • Interway
  • Bpifrance
  • Axeleo Capital
  • Takara Capital
  • Jolt Capital

Other known investors4 additional known investors

  • Alex Roubinet
  • Courtin Investment
  • Lucas Mesquita
  • Techmind VC
Team profiled 9 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇫🇷 France100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Vectaury on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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