Teemo

Originally established as Databerries in 2014, Teemo was founded in Paris, France, by Benoit Grouchko, François Wyss, and Guillaume Charhon. The founders brought together valuable experience from the tech and advertising industries, with Grouchko previously at Criteo, Wyss at Google, and Charhon being a serial entrepreneur. Their shared vision was to bridge the gap between digital advertising and physical retail by applying the precision of online ad metrics to the offline world. In November 2020, the company was acquired by Near, a global source of intelligence on people and places, to enhance its data intelligence offerings in Europe. Following the acquisition, Teemo began operating under the Azira brand.

Teemo developed a performance-based mobile advertising platform specifically for brick-and-mortar retailers. The core of its business is a concept called "Real Life Targeting," which enables advertisers to target consumers based on their real-world movements and locations. The platform utilizes geolocation data to anonymously collect mobile identifiers (IDFA and GAID), allowing clients to measure the number of store visits generated by a digital campaign and gain insights into consumer habits. This model empowers retailers to target customers who have visited their own stores, a competitor's location, or other relevant points of interest. The company's revenue is generated by providing this pay-for-performance solution, which allows offline retailers to optimize their advertising spend and measure return on investment with a clarity previously available only to e-commerce players.

The platform serves a wide range of industries, including retail, tourism, automotive, real estate, and FMCG, with clients such as McDonald's and Toys "R" Us. By offering tools for audience curation, omnichannel campaign activation, and footfall attribution, the technology helps businesses drive in-store traffic and understand the real-world impact of their digital marketing efforts. This allows brands to shift advertising budgets from traditional, less measurable channels like leaflets and radio to highly targeted mobile campaigns that provide clear performance metrics and dramatically improve the cost per physical visit.

Keywords: location intelligence, drive-to-store, mobile advertising, retail analytics, footfall attribution, real-world targeting, consumer behavior analytics, geotargeting, ad-tech, omnichannel marketing, customer insights, Databerries, Azira, Benoit Grouchko, François Wyss, Guillaume Charhon, performance marketing, brick-and-mortar, marketing ROI, audience curation