VE Global

About VE Global

VE Global, established in 2009 by co-founders David J. Brown and Steve Clucas, operates as a technology firm specializing in digital advertising and e-commerce solutions. Initially launched as Ve Interactive in London, the company provides a suite of services designed to optimize the online customer journey for businesses in the e-commerce sector.

The company's core business revolves around supplying tools for customer prospecting, video advertising, email marketing, and online customer service. Its flagship product, the Digital Assistant, functions as an on-site personal shopping assistant, aiming to recreate an in-store experience by guiding and supporting customers through their purchasing process. This platform provides a toolkit for marketing teams to reduce website abandonment, increase customer engagement, and ultimately drive conversions. VE Global serves a diverse client base of approximately 4,000 companies, ranging from large corporations to smaller enterprises.

VE Global's history includes a significant restructuring period. After facing financial difficulties, the company was bought out of administration in 2017 for £2 million by a consortium of existing investors. This was followed by a £15 million investment to reinforce its global operations and a brand relaunch. The firm has also pursued growth through a series of acquisitions. Notable acquisitions include ad-tech company GDM Digital, data visualization startup Qunb, and the display retargeting business from eBay Enterprise Marketing Solutions. In January 2019, VE Global acquired the Swedish e-commerce analytics platform Divvit, a move intended to enhance its data insight capabilities and provide clients with a clearer understanding of customer purchasing behavior and marketing channel return on investment.