COMPANY PROFILE

Vashi

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Ethical Diamond Engagement Rings & Jewellery

London, United KingdomFounded 2007eCommerce & Marketplaces

Valuation $250–500M Last recorded · 2021

Revenue $100–500M Latest reported FY

Headcount 100–500 Current team size

Total funding $50–100M Disclosed equity funding

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About Vashi

Vashi.com is a leading retailer specializing in customisable diamond jewellery, particularly engagement rings. The company operates in the luxury jewellery market, serving clients who seek high-quality, personalized pieces at competitive prices. Vashi.com offers a unique shopping experience both online and in-store, allowing customers to choose every element of their jewellery, from the stone and setting to the metal type. The business model focuses on providing exceptional customer service, including free engraving, annual replating, and cleaning services for life. Revenue is generated through the sale of customisable jewellery, leveraging both e-commerce and physical retail channels. The company targets discerning customers who value personalization, quality, and excellent service.

MoreLess Source: Dealroom company data

At a glance

Status: Closed
Founded: 2007
Headquarters: London, United Kingdom
Employees: 360
Open positions: None listed
Dealroom signal: 0.0/100
Industry: Fashion
Sub-industry: Luxury
Sector: eCommerce & Marketplaces, Jewelry, Precious Metals, Hard Tech
Business model: Manufacturing, Marketplace & ecommerce
Client focus: b2c
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES COther financing	Sep 2021	$45M	$180M	Undisclosed	—
SEEDOther financing	Jul 2020	$5.9M	$24M	Undisclosed	—

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Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

Year	Revenue	Growth	EBITDA	Margin
2026
2025
2024
2023
2022
2021
2020		—

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Growth signals

Vashi website traffic

Latest recorded traffic for Vashi is 42K monthly website visits, down 27.6% over the last three months. Vashi's team grew 111.8% over the past year.

Latest monthly visits42K 3-month web change-27.6% 1-year team growth+111.8%

Monthly website visitsJun 2017–Mar 2023

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Similar companies

Closest operating peers by Dealroom taxonomy

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Company	Headquarters	Status	Employees	Total funding	Valuation
KIKimaiAn Antwerp-based startup that offers jewelry made using lab-grown diamonds and recycled gold	London, United Kingdom	Operational	12	$1.5M	$6.1M
THTaylor & HartCustom designed, high quality engagement ring, easy, affordable and enjoyable	London, United Kingdom	Operational
WOWonderLukThe new destination for exclusive 3D printed fashion	London, United Kingdom	Closed
PJPatience JewelleryBespoke fine jewellery designer in Edinburgh	Auchendinny, United Kingdom	Operational
787879A new jewellery house offering beautiful 24k gold and pure platinum investments	London, United Kingdom	Operational
AMAmschelaAn affordable luxury accessory design brand focused on encapsulating the intrinsic charm of the modern day contemporary woman	Bristol, United Kingdom	Operational
EEEDGE of EMBERCreate luxury jewellery with a positive production story	London, United Kingdom	Operational
DADaiCommemorates the way couples express their love with custom jewelry that is collaborative, personal, and transparent	London, United Kingdom	Operational