Taylor & Hart

Taylor & Hart is a London-based fine jewellery company specializing in custom-designed engagement and wedding rings. Founded in 2013 as Rare Pink by Nikolay Piriankov and David Sutton, the company rebranded in 2017 to better reflect its core tenets of bespoke craftsmanship and personal storytelling. The founders' journey began after Piriankov, while studying digital marketing, and Sutton, a high school friend, identified a gap in the market for a more personalized and transparent ring-buying experience, a stark contrast to the traditional jewellery industry. Piriankov's initial interest in diamonds sparked years earlier during a sales job in South Africa.

The company operates on a hybrid, digital-first business model, combining an e-commerce platform with physical showrooms in London and New York. This model aims to merge the convenience and pricing of an online retailer with the personalized service of a traditional jeweller. Revenue is generated through the sale of these custom pieces, with a business model designed to be lean by avoiding large stock holdings and leveraging a versatile supply chain. This approach allows them to offer bespoke rings at competitive price points. The firm has successfully raised approximately $9.56 million in funding over several rounds, with investors including Active Partners and Techstars.

The core of Taylor & Hart's service is a collaborative design process. Clients work directly with personal design consultants, many of whom are GIA-trained gemologists, to bring their ideas to life. The process starts with a consultation—available via online chat, phone, or in person—where clients share their inspiration. The team then develops initial sketches and CAD renderings for review and feedback. This tech-enabled journey includes the option for a 3D-printed prototype, allowing customers to see and feel the design before it is crafted in precious metal. The company is known for its commitment to using ethically sourced materials, including both natural and lab-grown diamonds, and was reportedly the first UK brand to offer a blockchain-tracked diamond to ensure provenance. A signature element of every ring is a small ruby set inside the band, a nod to the personal story behind each piece.

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