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True Fit Corporation
True Fit is the leading AI platform apparel and footwear brands
About True Fit Corporation
True Fit Corporation is a data-driven personalization platform for the footwear and apparel industry. The company serves retailers by providing AI-powered size and fit recommendations to consumers, which helps to increase conversion rates, reduce returns, and build customer loyalty.
The company's core product, Fashion Genome™, is the world's largest collection of fit and style data for footwear and apparel. This dataset, combined with machine learning algorithms, allows True Fit to provide personalized experiences for shoppers. The business model is based on providing this platform to retailers as a service.
By integrating True Fit's technology, online retailers can offer their customers a more confident shopping experience, addressing the common problem of size uncertainty in online fashion. This leads to improved business outcomes for the retailers, such as higher sales and lower operational costs associated with handling returns.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2009
- Headquarters
- Boston, United States
- Employees
- 124
- Open positions
- None listed
- Dealroom signal
- 74.6/100
- Industry
- Fashion
- Sub-industry
- Apparel, Footwear
- Sector
- eCommerce & Marketplaces, Retail, Shoes, Core AI, Chatbot
- Technology
- Artificial Intelligence, Big Data, Machine Learning, Nanotech
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| GROWTH EQUITY VCOther financing | Jan 2024 | $15M | — | Promus Ventures · Guggenheim Partners · Novel TMT Ventures · Breakaway Ventures | ↗ |
| LATE VCOther financing | Dec 2021 | $30M | $275M | Espresso Capital · Georgian · Intel Capital · Signal Peak Ventures | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for True Fit Corporation is 40K monthly website visits, down 2.4% over the last three months. True Fit Corporation's team grew 0.8% over the past year.
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Founder Collective
Guggenheim Partners
Breakaway Ventures
Series A5 investors entered at this stage
Signal Peak Ventures
Jump Capital
Promus Ventures
Intel Capital
BYU Cougar Capital
Series B and later4 investors entered at this stage
Cross Creek
Georgian
Espresso Capital- NVNovel TMT Ventures
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about True Fit Corporation on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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