Trello, Inc.

About Trello, Inc.

Trello, Inc. operates as a visual collaboration and project management tool, now under the portfolio of Atlassian. The company was created in 2011 by Fog Creek Software, a company co-founded by Joel Spolsky and Michael Pryor in 2000. Spolsky, a former program manager at Microsoft on the Excel team, and Pryor, a software entrepreneur, initially established Fog Creek with the goal of creating an ideal work environment for developers in New York City. Trello originated from an internal Fog Creek prototype called Trellis and was officially launched at a TechCrunch Disrupt event in September 2011.

The platform utilizes a Kanban-style system of boards, lists, and cards to help teams and individuals organize tasks, collaborate on projects, and track progress visually. This intuitive, drag-and-drop interface is designed for a broad audience, extending beyond software developers to sectors like marketing, education, and general business management. The product's core functionality allows users to create detailed task cards, add attachments, set due dates, and integrate with other productivity tools, positioning it as a flexible work management solution.

Trello's business model is fundamentally freemium, offering a robust set of features for free to attract a wide user base. Revenue is generated through tiered subscription plans—Standard, Premium, and Enterprise—that provide advanced features such as enhanced security, automation capabilities, and administrative controls for larger teams and organizations. This strategy proved effective, helping the company grow significantly. In 2014, Trello spun off from Fog Creek as a separate entity, Trello, Inc., with Michael Pryor as CEO, and raised $10.3 million in a Series A funding round. By January 2017, the company's growth and market position led to its acquisition by Atlassian for approximately $425 million, a transaction consisting of $360 million in cash and the remainder in stock. At the time of the acquisition, Trello had amassed over 19 million registered users.