T
Those Vegan Cowboys
Production of recombinant casein to make vegan cheese (from the founders of The Vegetarian Butcher)
About Those Vegan Cowboys
Those Vegan Cowboys is a pioneering company in the plant-based dairy industry, focusing on creating milk and cheese products that replicate the taste and texture of traditional cow's dairy without using animals. The company targets health-conscious consumers, individuals with lactose intolerance, and environmentally aware customers. Operating in the sustainable food market, Those Vegan Cowboys employs a business model centered around innovation in food technology, specifically using plant-based ingredients to produce dairy alternatives. Revenue is generated through the sale of these products in retail stores and online platforms. The company emphasizes sustainability, aiming to reduce water, land, and CO2 emissions by at least five times compared to conventional dairy production.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2020
- Headquarters
- Ghent, Belgium
- Employees
- 28
- Open positions
- 2
- Dealroom signal
- 61.3/100
- Sub-industry
- Innovative Food
- Sector
- Food, Biotechnology, Synthetic Biology, Alternative Protein, Sustainable Development Goals, Dairy Substitute, Fermentation, Climate Tech, Horizon Europe, NIF defense security and resilience, NIF Crisis preparedness, NIF food security
- Business model
- Manufacturing
- Client focus
- b2c
Latest news
Press, funding announcements and product moves mentioning Those Vegan Cowboys.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Mar 2026 | $6.9M | $37M | Invesdor | ↗ |
| EARLY VC✓Equity / VC | Dec 2025 | $7.3M | $29M | Pieter Geelen · Westland Kaas · Wouter Veenboer | ↗ |
Growth signals
Latest recorded traffic for Those Vegan Cowboys is 9K monthly website visits, up 87.5% over the last three months. Those Vegan Cowboys's team grew 3.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Pieter Geelen
Westland Kaas
Wouter Veenboer
Invesdor
Other known investors1 additional known investor
EIT Food
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Those Vegan Cowboys on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Those Vegan Cowboys’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.