Thesis agency

About Thesis agency

Thesis Agency is a digital marketing firm headquartered in Portland, Oregon, that provides scalable marketing solutions. The company was founded in 2002 by Ryan Buchanan, initially operating as an email marketing agency named eROI before evolving into a full-service digital agency. Buchanan, who now serves as Chairman, grew the agency by focusing on strategic planning and creative execution. His entrepreneurial journey also includes co-founding non-profits like Emerging Leaders, which aims to improve racial and cultural diversity at the leadership level in Portland companies. Keely York currently holds the position of CEO.

The firm rebranded from eROI to Thesis in 2019 to better reflect its approach, emphasizing strategy and data-driven insights. A significant milestone in its growth was the 2020 acquisition of the assets of Bonfire Marketing, a digital content marketing agency, which expanded Thesis's client portfolio and its capabilities in account-based marketing. The company has been recognized multiple times on the Inc. 5000 list, highlighting its consistent growth.

Thesis operates as a full-service digital agency, serving a diverse client base that includes major brands such as Nike, Adobe, Spotify, and Taco Bell. Its business model revolves around creating customized marketing solutions that integrate strategy, creative services, technology, and operations. Revenue is generated by providing a wide array of digital services, including brand and campaign strategy, social media management, web design and development, email marketing, and scalable content production. For instance, the agency has developed custom Airtable solutions to streamline creative workflows for Bobbi Brown and managed comprehensive content calendars for Nike. By functioning as an extension of its clients' internal marketing teams, Thesis aims to build long-term strategic partnerships.