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Frontify

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Online platform to help brands create consistent brand experiences over all communication channels

St. Gallen, SwitzerlandFounded 2013Marketing
Valuation $100–500M Latest valuation · 2021
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Frontify and the history behind them.

About Frontify

Frontify operates in the brand management software market, providing a comprehensive platform for businesses to manage and enhance their brand identity. The company's software is designed to bring together all aspects of a brand, from its inception to its ongoing management, in a single, user-friendly platform. This makes it an ideal solution for businesses of all sizes looking to streamline their brand management processes and ensure consistency across all their marketing efforts.

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Frontify's client base primarily consists of brand leaders and marketing teams, both in-house and remote, who need a centralized platform to manage their brand. The software is designed to be integrated with other popular tools used in design, communication, productivity, and marketing, making it a versatile solution for businesses operating in a variety of industries.

The company's business model is based on a software-as-a-service (SaaS) model, where customers pay a recurring subscription fee to use the software. This model provides a steady stream of revenue for the company and allows it to continually update and improve its software based on user feedback and changing market trends.

Frontify's software also includes customization features, allowing users to tailor the platform to their specific brand needs. This includes the ability to create custom content blocks and integrate 3D visualizations and new font representations, further enhancing the platform's value proposition for businesses looking to create a unique and consistent brand identity.

In summary, Frontify is a comprehensive brand management platform that serves a wide range of businesses, providing them with the tools they need to manage and enhance their brand identity in a centralized, user-friendly platform.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
St. Gallen, Switzerland
Employees
343
Open positions
14
Dealroom signal
79.8/100
Sector
Marketing, Adtech, Collaboration, Market Intelligence, SaaS, Advertising, Banking, Community, Asset Management, Branding, Sharing Economy, Creating, Freemium
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Jun 2023
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Frontify.

See all news

Funding history

5 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES COther financing Sep 2021 $50M $200M EQT Ventures · Blossom Capital · High Sage Investments · Revaia
SERIES BOther financing Jan 2020 $22M $89M Thomas Dübendorfer · EQT Ventures · Tenderloin Ventures · Blossom Capital
Showing the latest 2 of 5 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

Frontify website traffic

Latest recorded traffic for Frontify is 370K monthly website visits, down 2.6% over the last three months. Frontify's team grew 2.7% over the past year.

Latest monthly visits370K 3-month web change-2.6% 1-year team growth+2.7%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A5 investors entered at this stage

  • Blossom Capital
  • Michael Naef
  • Thomas Dübendorfer
  • EQT Ventures
  • Tenderloin Ventures

Series B and later2 investors entered at this stage

  • Revaia
  • High Sage Investments
Team profiled 34 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
21 countries with
team presence
🇨🇭 Switzerland59.9%
🇺🇸 United States14.2%
🇬🇧 United Kingdom10.4%
🇫🇷 France3.8%
🇩🇪 Germany3.1%
Top 5 of 21 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Frontify on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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