Threedium

About Threedium

Founded in 2017, Threedium is a London-headquartered company specializing in 3D and Augmented Reality (AR) infrastructure for e-commerce. The company was established by a team including Mike Charalambous (CEO) and Dusan Odobasic (Chairman and CTO). Charalambous, a self-described entrepreneur with a diverse background in sectors like fashion and retail, provides the business vision, while Odobasic brings technical expertise from previous roles as a System Architect and Lead Software Developer.

Threedium operates on a Software as a Service (SaaS) model, providing enterprise clients with a suite of tools to create, manage, and deploy high-fidelity 3D and AR experiences across various digital channels. The company's core product is its Unlimited3D platform, an engine that enables brands to develop interactive 3D viewers, product configurators, and virtual try-on solutions that function directly in a web browser without needing a separate app. This allows consumers to interact with hyper-realistic digital versions of products, examining them from any angle, customizing features like color and material, and using AR to visualize items in their own space. A key feature is the company's proprietary .TUF file format, designed to protect clients' intellectual property from web theft.

The firm serves a broad market, with a strong foothold in the luxury goods sector, counting brands like Louis Vuitton, Fendi, Bulgari, and Cartier among its clients. Its revenue is generated through subscriptions to its platform, with flexible pricing models available. The technology is built to integrate with major e-commerce platforms and back-end systems like Salesforce Commerce Cloud, Shopify, and Magento, facilitating a smoother adoption process for businesses. Threedium also forms strategic alliances with tech giants such as AWS, NVIDIA, and Salesforce to extend the reach of its infrastructure services.

Significant milestones for Threedium include securing a €1 million seed round in 2019 and a substantial $11 million Series A funding round in October 2023, led by Interpublic Group (IPG) and Olma Partners. This capital is intended to advance research in spatial computing and AI-driven 3D model enhancement. The company has received recognition for its rapid growth, ranking #30 in the Deloitte UK Fast 50 awards in 2023. It has also expanded its physical presence by opening offices in New York.