COMPANY PROFILE

The Nue

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The Nue Co deliver supplements made from foods

New York City, United StatesFounded 2016Food

Valuation $100–250M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About The Nue

The Nue Co. is a company that specializes in creating functional supplements designed to address various health concerns such as gut health, sleep, stress, and skin issues. The company merges scientific research with natural innovation to develop products that cater to health-conscious individuals who seek targeted solutions without being defined by their health needs. Operating primarily in the health and wellness market, The Nue Co. serves clients who are mindful of their overall well-being and are looking for effective, science-backed supplements. The business model includes direct-to-consumer sales through their website, offering free shipping on orders over $60 and on all subscription plans. Revenue is generated through one-time purchases and subscription services, with a 20% discount offered to subscribers. The Nue Co. also provides personalized consultations to help customers choose the right products based on their unique health profiles.

MoreLess Source: Dealroom company data

At a glance

Status: Operational
Founded: 2016
Headquarters: New York City, United States
Employees: 20
Open positions: None listed
Dealroom signal: 78.5/100
Industry: Wellness Beauty, Food
Sub-industry: Innovative Food
Sector: Food, Dietary Supplements, Organic, Packaging and Containers, Superfood, Direct-to-Consumer, B Corp
Business model: Manufacturing
Client focus: b2c
Links: Website LinkedIn X

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	Jul 2021	$25M	$100M	Pamoja Capital Group	—
SERIES A✓Equity / VC	Jun 2019	$9M	$36M	Unilever Ventures · Waldencast Ventures · REDO Ventures · Cannabist	—

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Growth signals

The Nue website traffic

Latest recorded traffic for The Nue is 78K monthly website visits, down 22% over the last three months. The Nue's team grew 11.1% over the past year.

Latest monthly visits78K 3-month web change-22% 1-year team growth+11.1%

Monthly website visitsOct 2017–Jul 2026

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