COMPANY PROFILE

The Cobalt Group

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Automotive digital marketing solutions for automotive dealers and manufacturers

Seattle, United StatesFounded 1995Marketing

Valuation $250–500M Last recorded · 2004

Headcount 5–10k Current team size

Total funding $50–100M Disclosed equity funding

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About The Cobalt Group

Sincro, formerly known as CDK Digital, specializes in providing dynamic digital marketing solutions tailored for automotive dealers and Original Equipment Manufacturers (OEMs). Operating in the highly competitive local automotive marketing sector, Sincro leverages advanced technology, expert consultation, and a passionate team to help clients stand out and capture consumer attention. The company offers a range of services including personalized messaging across multiple channels, social and review management, and custom advertising creative. Sincro's business model revolves around offering both self-service and expert-managed solutions, allowing clients to choose the level of involvement that suits their needs. Revenue is generated through subscription fees for their digital marketing platforms and additional charges for custom services and ad sets. Sincro's primary clientele includes automotive dealerships and OEMs looking to enhance their digital presence, build long-term customer relationships, and maximize their lifetime value. The company operates globally with offices in Seattle, Detroit, Chicago, Pune, and Hyderabad.

MoreLess Source: Dealroom company data

At a glance

Status: Acquired
Founded: 1995
Headquarters: Seattle, United States
Employees: 8,048
Open positions: None listed
Dealroom signal: 58.0/100
Industry: Marketing
Sector: Marketing, Adtech, Retail, SaaS, Social, Advertising, Social Media, Search Engine, Reporting, Platform
Client focus: b2b
Links: Website X

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Funding history

2 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Dec 2015	$0	—	Undisclosed	—
SERIES BOther financing	Jun 2004	$54M	$216M	Oak Investment · ABS Capital Partners · Warburg Pincus	—

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Growth signals

The Cobalt Group website traffic

Latest recorded traffic for The Cobalt Group is 310 monthly website visits. The Cobalt Group's team grew 0% over the past year.

Latest monthly visits310 1-year team growth0%

Monthly website visitsOct 2017–Dec 2023

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