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Telaria

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Telaria is data-driven software platform built to monetize & manage premium video inventory with the greatest speed, and control

New York City, United StatesFounded 2005Consumer Services
Valuation $100–500M Latest valuation · 2010
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Telaria and the history behind them.

About Telaria

Telaria (NYSE: TLRA) operates a comprehensive software platform designed to manage premium video advertising. The company provides a robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools. Telaria serves global publishers who require total command of their business operations. The platform empowers these publishers to make unbiased decisions that optimize revenue outcomes. Telaria's business model revolves around offering a subscription-based service to its clients, who are primarily large-scale publishers and media companies. The company generates revenue through subscription fees and possibly performance-based incentives tied to the success of the advertising campaigns managed through its platform. Operating in the digital advertising market, Telaria focuses on providing tools that enhance the efficiency and effectiveness of video ad placements, ensuring that publishers can maximize their revenue potential.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2005
Headquarters
New York City, United States
Employees
15
Open positions
None listed
Dealroom signal
76.5/100
Industry
Media
Sub-industry
Content production
Sector
Consumer Services, SaaS, Advertising, Video, Platform
Client focus
b2b
Investment activity
1 company, latest Jun 2018
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning Telaria.

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Funding history

9 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCOther financing Sep 2011 $37M $148M W Capital Partners
SERIES EOther financing Dec 2010 $26M $103M Amidzad Partners
Showing the latest 2 of 9 recorded eventsBook a demo for the full funding history →

Growth signals

Telaria website traffic

Latest recorded traffic for Telaria is 770 monthly website visits, down 13.5% over the last three months. Telaria's team grew 0% over the past year.

Latest monthly visits770 3-month web change-13.5% 1-year team growth0%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

8 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Canaan
  • Masthead Venture Partners
  • W Capital Partners

Series B and later5 investors entered at this stage

Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
2 countries with
team presence
🇺🇸 United States83.3%
🇻🇪 Venezuela16.7%
2 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Telaria on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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