D
Dscout
Dscout helps companies better understand the experiences people have with their products and brands in everyday life
About Dscout
dscout.com is a startup that provides a comprehensive suite of tools for the entire product lifecycle. The company operates in the market research industry, serving clients who are looking to gain insights into their customers' experiences. These clients range from product developers to marketing teams, who use dscout's tools to create, launch, and refine their products based on real-world feedback.
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The company's business model revolves around providing a platform for research that aligns teams and reduces rework. This platform allows clients to recruit participants for their research, conduct various types of studies (including usability tests, interviews, and longitudinal work), and manage and analyze the results. The platform also includes features for sharing insights and building empathy with users, which can help to drive organizational buy-in for research findings.
dscout makes money by charging clients for access to its platform and tools. The pricing likely varies depending on the scope and complexity of the research being conducted, as well as the number of participants involved.
In summary, dscout is a market research platform that helps businesses understand their customers' experiences, refine their products, and build empathy with their users. It serves a wide range of clients and makes money by charging for access to its tools.
At a glance
- Status
- Operational
- Founded
- 2011
- Headquarters
- Chicago, United States
- Employees
- 308
- Open positions
- 4
- Dealroom signal
- 83.1/100
- Industry
- Media
- Sub-industry
- Content production
- Sector
- Consumer Services, Adtech, SaaS, Social, Advertising, Social Media, Consulting Services, App, Video, Platform
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Dscout.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES COther financing | Mar 2022 | $70M | $280M | Guidepost Growth Equity | ↗ |
| SERIES BOther financing | Apr 2018 | $7.5M | $30M | Beringea | — |
Growth signals
Latest recorded traffic for Dscout is 870K monthly website visits, down 37.9% over the last three months. Dscout's team grew 9.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Synetro Group
Beringea
Series B and later1 investor entered at this stage
Guidepost Growth Equity
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Dscout on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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