Swirl

About Swirl

Swirl operates as a business-to-business Software-as-a-Service (SaaS) provider, specializing in video commerce solutions for the e-commerce and digital marketing sectors. The company was founded in 2021 by Kaizad Hansotia and Bheshaj Joshi. The founders identified a significant gap in the e-commerce market, where a high percentage of website visitors would leave without making a purchase, and they positioned live commerce as the solution to bridge the divide between physical and digital shopping experiences.

The firm's core business revolves around a platform that enables brands to host livestream shopping events, create shoppable video content, and offer personalized one-on-one virtual shopping sessions. This technology is designed to enhance customer engagement and increase sales conversion rates. The platform can be integrated into a client's website, such as Shopify, with a single click or through simple code insertion on other platforms, offering a white-label experience under the client's own domain. Key features include a picture-in-picture function allowing shoppers to browse a site while watching a video, in-video checkout, and the ability to simulcast to social media platforms like Facebook and YouTube. Swirl's revenue model is subscription-based, with different packages available, and it also earns percentages for referrals through its partnership program.

The company targets a wide array of consumer brands in sectors including retail, lifestyle, fashion, beauty, and food and beverage. It has attracted over 100 clients, including prominent names like Puma, LG, VIVO, and Arvind Brands. A significant milestone was securing $1.1 million in a seed funding round in February 2024, led by Shastra VC, with participation from various angel investors. This capital is intended to fuel global expansion, particularly into the US and UAE markets, and to further develop its product suite, with a focus on integrating artificial intelligence. Swirl plans to use AI to analyze video context metadata to personalize the customer experience further.