COMPANY PROFILE

Stance

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Premium sock brand dedicated to the spirit of individuality

San Clemente, United StatesFounded 2009Fashion

Valuation $250–500M Last recorded · 2016

Headcount 100–500 Current team size

Total funding $100–500M Disclosed equity funding

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About Stance

Stance is a company that specializes in creating innovative socks and apparel, focusing on individuality and unique designs. The company serves a diverse range of clients, including sports enthusiasts, fashion-forward individuals, and those seeking high-performance athletic wear. Operating in the apparel and accessories market, Stance differentiates itself through its artist series performance socks and collaborations with major sports leagues like the NBA, MLB, and NCAA, as well as popular franchises like Star Wars. The business model revolves around direct-to-consumer sales through its website, stance.com, and retail partnerships. Revenue is generated through the sale of premium socks, underwear, and other apparel items, often featuring exclusive designs and limited-edition collaborations. Stance's market strategy includes offering a wide range of products categorized by height, activity, and style, ensuring a broad appeal. The company also leverages seasonal collections, best sellers, and new arrivals to keep the product lineup fresh and engaging.

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At a glance

Status: Acquired
Founded: 2009
Headquarters: San Clemente, United States
Employees: 227
Open positions: 2
Dealroom signal: 63.9/100
Industry: Fashion
Sub-industry: Footwear, Apparel
Sector: Fashion, Direct-to-Consumer, Wearable, Hard Tech
Technology: Hardware, Connected Device
Business model: Manufacturing
Client focus: b2c
Investment activity: 8 companies, latest Sep 2016
Capital deployed: $77M
Preferred round: SERIES A
Links: Website LinkedIn X

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Founder mafia, market maps, research and news connected to this company by Dealroom

Funding history

6 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Nov 2025	$0	—	Marquee Brands	↗
SERIES DOther financing	Apr 2016	$30M	$250M	Kleiner Perkins · Sherpa Capital · Shasta Ventures · Universal Music Group	—

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Growth signals

Stance website traffic

Latest recorded traffic for Stance is 410K monthly website visits, up 20.6% over the last three months. Stance's team declined 13.4% over the past year.

Latest monthly visits410K 3-month web change+20.6% 1-year team growth-13.4%

Monthly website visitsOct 2017–Jul 2026

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Open positions

Openings linked to this company in Dealroom

Key Holder - Part TimeCabazon, CA · Other · Feb 24, 2026 Key Holder - Part TimeRancho Cucamonga, California, United States · Other · Feb 5, 2025

2 distinct openings shownExplore hiring signals →

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