COMPANY PROFILE

Needle

Technology and service platform facilitating e-commerce brands to use their advocates for live chat and customer engagement

Salt Lake City, United StatesFounded 2010Edtech

Valuation $0–100M Latest valuation · 2012

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Needle

Needle operates in the ecommerce sector, providing a live chat service that leverages brand advocates, experts, and superfans to enhance customer interactions. The company's core product is a seamless live chat experience designed to convert online browsers into buyers by offering personalized and knowledgeable assistance. Needle primarily serves online retailers looking to improve their customer service and increase sales efficiency. The business model revolves around subscription-based services, where clients pay for access to Needle's chat platform and its network of brand advocates. Revenue is generated through these subscriptions and potentially through performance-based incentives tied to sales conversions.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2010
Headquarters: Salt Lake City, United States
Employees: 45
Open positions: None listed
Dealroom signal: 66.8/100
Industry: Education
Sector: Edtech, Testing, Verification, SaaS, Messaging, Crowdsourcing, Community, Sharing Economy, Platform, Chat, Certification
Client focus: b2c
Links: Website LinkedIn X

Latest news

Press, funding announcements and product moves mentioning Needle.

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Funding history

4 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITIONOther financing	Aug 2020	$0	—	Edited Capital	—
SERIES COther financing	May 2014	—	—	Rembrandt Venture Partners	—

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Growth signals

Needle website traffic

Latest recorded traffic for Needle is 2.2K monthly website visits, down 80% over the last three months. Needle's team grew 2.3% over the past year.

Latest monthly visits2.2K 3-month web change-80% 1-year team growth+2.3%

Monthly website visitsOct 2017–Jul 2026

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