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COMPANY PROFILE

LeadPages

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LeadPages was created in response to increasing demand for customizable mobilefriendly landing page templates that publishers can split test and integrate with email service providers and customer…

Minneapolis, United StatesFounded 2012eCommerce & Marketplaces
Valuation $100–500M Latest valuation · 2015
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for LeadPages and the history behind them.

About LeadPages

Leadpages is a powerful platform designed to help businesses create high-converting landing pages and drive sales through integrated lead generation tools. The company serves a wide range of clients, from small businesses to large enterprises, operating primarily in the digital marketing and online business sectors. Leadpages offers a subscription-based business model, where users can access a suite of tools including pop-ups, alert bars, and form builders to optimize their web traffic and increase conversions. The platform also provides unlimited publishing and conversion-optimized templates, along with an easy-to-read analytics dashboard, A/B split tests, and real-time conversion tips. Additional support includes tech assistance, virtual workshops, coaching, and free marketing resources. Leadpages generates revenue through its subscription plans, which offer various levels of access to its tools and features.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
Minneapolis, United States
Employees
34
Open positions
2
Dealroom signal
60.3/100
Sector
eCommerce & Marketplaces, Testing, Verification, SaaS, Social, Social Media, Messaging, Lead Generation, Community, Publisher Tools, Platform, Chat
Business model
Marketplace & ecommerce, SaaS
Client focus
b2b
Investment activity
2 companies, latest Jul 2025
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning LeadPages.

See all news

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONExit Mar 2020 $0 Redbrick
SERIES BEquity / VC Jun 2015 $27M $108M Arthur Ventures · Drive Capital · Foundry
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

LeadPages website traffic

Latest recorded traffic for LeadPages is 290K monthly website visits, down 19.4% over the last three months. LeadPages's team declined 38.2% over the past year.

Latest monthly visits290K 3-month web change-19.4% 1-year team growth-38.2%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

  • Foundry
  • Arthur Ventures
  • Drive Capital

Other known investors1 additional known investor

  • Redbrick
Team profiled 29 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 2 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
7 countries with
team presence
🇨🇦 Canada58.1%
🇺🇸 United States19.4%
🇵🇰 Pakistan6.5%
🇨🇴 Colombia6.5%
🇦🇺 Australia3.2%
Top 5 of 7 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about LeadPages on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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