S
SpotX
Now part of Magnite
About SpotX
SpotX (formerly SpotXchange) was a Denver, Colorado-based video advertising platform that provided media owners with ad serving and programmatic tools to monetize video inventory across desktop, mobile, connected TV (CTV) and over-the-top (OTT) environments. Co-founded by Mike Shehan, who served as CEO, and Steve Swoboda, COO/CFO, the company built a sell-side platform combining modern ad serving, programmatic infrastructure, and formats such as outstream video. It gave publishers control, transparency and insight into buyer behavior, access and pricing in order to maximize revenue. Its clients included broadcasters, MVPDs, premium publishers, app developers, OTT services and CTV platforms, such as Sling TV, Pluto TV, Vevo and RTL Nederland. SpotX operated offices across North America, Europe and Asia-Pacific. In 2014, RTL Group acquired a 65% majority stake, marking the broadcaster's first major move into advertising technology. In 2017, RTL Group bought the remaining shares at an enterprise value of $404 million. In February 2021, Magnite agreed to acquire SpotX from RTL Group for $1.17 billion in cash and stock. The deal closed on April 30, 2021, for approximately $1.14 billion, creating what Magnite described as the largest independent CTV and video advertising platform as TV budgets shift from linear to digital. SpotX now operates as part of Magnite.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2007
- Headquarters
- Broomfield, United States
- Employees
- 49
- Open positions
- None listed
- Dealroom signal
- 61.1/100
- Industry
- Marketing
- Sub-industry
- Adtech
- Sector
- eCommerce & Marketplaces, Content, Became $1B as Subsidiary, uk is8 creative industries
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 2 companies, latest Jul 2020
- Capital deployed
- $6M
- Preferred round
- SERIES A
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Feb 2021 | $1.2B | $1.2B | Magnite | — |
| ACQUISITION✓Exit | Aug 2017 | $145M | $404M | RTL Group | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SpotX is 4.7K monthly website visits, up 95.8% over the last three months. SpotX's team declined 74.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
SpringServe LLCNew York City, United StatesSpringServe - Open Video Ad Serving Platform
$31Mvaluation
VembaToronto, CanadaOTT video distribution platform offering transparency, control, and brand safety for seamless content delivery across all digital platforms
$24Mvaluation
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A1 investor entered at this stage
HIG Capital
Series B and later1 investor entered at this stage
RTL Group
Other known investors3 additional known investors
Magnite
Alex Bogusky
H.I.G. Growth Partners
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SpotX on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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