S
Supponor
Marketing · London, United Kingdom · Founded 2001
Commercialising Virtual Advertising in Live, Tier 1 Sports Broadcasts MoreLess
Supponor is a pioneering company in the field of virtual advertising for live sports broadcasts. The company specializes in enhancing physical advertising spaces, such as perimeter LED boards and static billboards, by overlaying them with virtual ads. This technology allows advertisers to display different ads to different audiences, depending on the broadcast region, making the advertising more relevant and targeted.
Supponor serves a wide range of clients, including sports leagues, teams, and advertisers who want to maximize their reach and engagement during live sports events. The company operates in the global sports market, providing solutions that can be applied to any sport, on any surface, at any time, and anywhere in the world.
The business model of Supponor revolves around offering its virtual advertising technology as a service. They partner with sports organizations and broadcasters to integrate their technology into live broadcasts. Revenue is generated through service fees, licensing agreements, and long-term partnerships with key players in the sports industry.
Supponor's value proposition is clear: it provides a way for advertisers to reach a massive audience—over 1 billion TV viewers—while making the advertising experience more dynamic and engaging. The company has delivered its solutions in over 5,000 events, enabling sales of over 100 million units for its clients.
In summary, Supponor is at the forefront of virtual advertising in live sports, offering innovative solutions that enhance the viewing experience and provide targeted advertising opportunities. Their technology is commercially and technically proven, making them a trusted partner in the sports broadcasting industry.
Keywords: Virtual Advertising, Live Sports, Global Solution, Enhanced Advertising, Targeted Ads, Sports Broadcast, Perimeter LED Boards, Static Billboards, Revenue Generation, Innovation.
Company overview
Supponor company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2001
- Headquarters
- London, United Kingdom
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 29.8
Valuation & funding
Supponor funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2024 | $110M | $110M | TGI Sport | ↗ |
| SERIES B✓Equity / VC | Jan 2019 | $5M | $72M | Worldwideworker.com · ISG | — |
| SERIES B✓Equity / VC | Nov 2017 | $2.5M | $55M | Sports Investment Partners · B. Building Business | — |
| SERIES B✓Equity / VC | Apr 2016 | $9.9M | $44M | Northzone · Sports Investment Partners · Conor Venture Partners | — |
| GRANT✓Other financing | Mar 2015 | $1.3M | — | European Innovation Council | — |
| SERIES A✓Equity / VC | Jun 2012 | Sports Investment Partners | — | ||
| SEED✓Equity / VC | Aug 2008 | Conor Venture Partners · Northzone | — |
Financials
Revenue, earnings and profit over time
Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.
Growth signals
Supponor website traffic
Latest recorded traffic for Supponor is 1.9K monthly website visits, up 35.7% over the last three months. Supponor's team declined 88.6% over the past year.
Comparisons
Supponor compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
| Company | Headquarters | Status | Employees | Total funding | Valuation |
|---|---|---|---|---|---|
 Immersiv.ioAugmented reality solutions for live sports experiences |
Paris, France | Operational | 18 | — | — |
 Sky BoyOverlapped Reality, an alternative to Augmented Reality |
Paris, France | Operational | |||
 Second SpectrumRevolutionize Sports Through Intelligence |
Los Angeles, United States | Acquired | |||
 MoodMePrivacy-first emotion detection and facial analytics AI |
Nivelles, Belgium | Operational | |||
 Minute MediaDigital sports media & technology company |
London, United Kingdom | Operational | |||
 Virtex AppsVirtex Apps, LLC | real virtual experiences |
Redwood City, United States | Operational | |||
 AirPrintMarketing |
Paris, France | Operational | |||
 SpreadTheLiveSpreadhelIlive is the complete video streaming solution that meets all video uses of clubs that want to gain visibility and performance |
Lille, France | Operational |
Talent graph
Supponor's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Supponor has talent and traffic
team presence
In the news
Latest news about Supponor
Recent press, funding announcements, and product moves mentioning Supponor — open to read from the original sources.
Market sentiment
What the market is saying about Supponor
An AI-synthesized read of the highest-engagement posts about Supponor on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Supponor’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.