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Supponor
Commercialising Virtual Advertising in Live, Tier 1 Sports Broadcasts
About Supponor
Supponor is a pioneering company in the field of virtual advertising for live sports broadcasts. The company specializes in enhancing physical advertising spaces, such as perimeter LED boards and static billboards, by overlaying them with virtual ads. This technology allows advertisers to display different ads to different audiences, depending on the broadcast region, making the advertising more relevant and targeted.
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Supponor serves a wide range of clients, including sports leagues, teams, and advertisers who want to maximize their reach and engagement during live sports events. The company operates in the global sports market, providing solutions that can be applied to any sport, on any surface, at any time, and anywhere in the world.
The business model of Supponor revolves around offering its virtual advertising technology as a service. They partner with sports organizations and broadcasters to integrate their technology into live broadcasts. Revenue is generated through service fees, licensing agreements, and long-term partnerships with key players in the sports industry.
Supponor's value proposition is clear: it provides a way for advertisers to reach a massive audience—over 1 billion TV viewers—while making the advertising experience more dynamic and engaging. The company has delivered its solutions in over 5,000 events, enabling sales of over 100 million units for its clients.
In summary, Supponor is at the forefront of virtual advertising in live sports, offering innovative solutions that enhance the viewing experience and provide targeted advertising opportunities. Their technology is commercially and technically proven, making them a trusted partner in the sports broadcasting industry.
At a glance
- Status
- Acquired
- Founded
- 2001
- Headquarters
- London, United Kingdom
- Employees
- 10
- Open positions
- None listed
- Dealroom signal
- 29.8/100
- Industry
- Sports
- Sub-industry
- Adtech
- Sector
- Marketing, Sponsorship, Video Content, Monetization, Content, Immersive Technologies, Sports Media and Fans, Fan Experience in Stadium, Fan Experience Out Stadium, Hard Tech
- Technology
- Augmented Reality
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Jul 2024 | $110M | $110M | TGI Sport | ↗ |
| SERIES B✓Equity / VC | Jan 2019 | $5M | $72M | Worldwideworker.com · ISG | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Supponor is 1.9K monthly website visits, up 35.7% over the last three months. Supponor's team declined 88.6% over the past year.
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|---|---|---|---|---|---|
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed3 investors entered at this stage
Conor Venture Partners
Northzone
European Innovation Council
Series A4 investors entered at this stage
Sports Investment Partners
B. Building Business- WOWorldwideworker.com
ISG
Other known investors3 additional known investors
TGI Sport
James B Gambrell
Peter Liljestrand
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Supponor on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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