S
Second Spectrum
Sports · Los Angeles, United States · Founded 2013
Revolutionize Sports Through Intelligence MoreLess
Second Spectrum is a cutting-edge technology company specializing in sports analytics and data tracking. As the Official Tracking Provider for major sports leagues like the NBA, Premier League, and MLS, Second Spectrum leverages advanced machine learning and artificial intelligence to deliver unparalleled insights into every game. This technology enables the creation of personalized, interactive, and augmented content that enhances the experience for a wide range of clients, including coaches, analysts, players, producers, storytellers, and fans.
Operating in the sports analytics market, Second Spectrum provides tools that help teams and leagues make data-driven decisions. For instance, coaches and analysts use the company's machine intelligence to review game footage, discover key insights, and develop strategies. Media companies and producers utilize the interactive content to engage viewers more effectively, while fans benefit from enriched viewing experiences.
Second Spectrum's business model revolves around partnerships with sports leagues and teams. By being the exclusive tracking provider for these leagues, the company ensures a steady stream of revenue through long-term contracts. Additionally, they offer subscription-based services and customized solutions for teams and media outlets, further diversifying their income streams.
In summary, Second Spectrum makes money by providing advanced sports analytics and interactive content solutions to professional sports leagues, teams, and media companies. Their innovative use of machine learning and AI sets them apart in the competitive sports technology market.
Keywords: sports analytics, data tracking, machine learning, artificial intelligence, NBA, Premier League, MLS, interactive content, game insights, media engagement.
Company overview
Second Spectrum company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2013
- Headquarters
- Los Angeles, United States
- Employees
- 91
- Open positions
- None listed
- Dealroom signal
- 59.4
- Investment activity
- 1 companies · latest Jan 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Second Spectrum funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | May 2021 | $200M | $200M | Genius Sports | — |
| LATE VC✓Equity / VC | Mar 2018 | $20M | $80M | LionTree Partners | — |
| SERIES A✓Equity / VC | Aug 2015 | — | — | The Raine Group · TenOneTen Ventures · The Chernin Group · August Capital | — |
| SEED✓Equity / VC | Mar 2013 | — | — | Undisclosed | — |
| SPINOUT✓Other financing | Jan 2013 | $0 | — | University of Southern California | — |
Financials
Workforce over time
Available workforce history. Financial fields without reported data are omitted.
| Year | Employees |
|---|---|
| 2026 | 88 |
| 2025 | 191 |
| 2024 | 191 |
| 2023 | 191 |
| 2022 | 191 |
| 2021 | 179 |
| 2020 | 173 |
Growth signals
Second Spectrum website traffic
Latest recorded traffic for Second Spectrum is 19K monthly website visits, down 20.8% over the last three months. Second Spectrum's team declined 52.4% over the past year.
Comparisons
Second Spectrum compared with similar companies
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Capital deployed
Second Spectrum investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Second Spectrum's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Second Spectrum has talent and traffic
team presence
In the news
Latest news about Second Spectrum
Recent press, funding announcements, and product moves mentioning Second Spectrum — open to read from the original sources.
Market sentiment
What the market is saying about Second Spectrum
An AI-synthesized read of the highest-engagement posts about Second Spectrum on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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