COMPANY PROFILE

Second Spectrum

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Revolutionize Sports Through Intelligence

Los Angeles, United StatesFounded 2013Sports

Valuation $100–250M Last recorded · 2021

Headcount <100 Current team size

Total funding $10–50M Disclosed equity funding

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About Second Spectrum

Second Spectrum is a cutting-edge technology company specializing in sports analytics and data tracking. As the Official Tracking Provider for major sports leagues like the NBA, Premier League, and MLS, Second Spectrum leverages advanced machine learning and artificial intelligence to deliver unparalleled insights into every game. This technology enables the creation of personalized, interactive, and augmented content that enhances the experience for a wide range of clients, including coaches, analysts, players, producers, storytellers, and fans.

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Operating in the sports analytics market, Second Spectrum provides tools that help teams and leagues make data-driven decisions. For instance, coaches and analysts use the company's machine intelligence to review game footage, discover key insights, and develop strategies. Media companies and producers utilize the interactive content to engage viewers more effectively, while fans benefit from enriched viewing experiences.

Second Spectrum's business model revolves around partnerships with sports leagues and teams. By being the exclusive tracking provider for these leagues, the company ensures a steady stream of revenue through long-term contracts. Additionally, they offer subscription-based services and customized solutions for teams and media outlets, further diversifying their income streams.

In summary, Second Spectrum makes money by providing advanced sports analytics and interactive content solutions to professional sports leagues, teams, and media companies. Their innovative use of machine learning and AI sets them apart in the competitive sports technology market.

Source: Dealroom company data

At a glance

Status: Acquired
Founded: 2013
Headquarters: Los Angeles, United States
Employees: 91
Open positions: None listed
Dealroom signal: 59.4/100
Industry: Sports
Sub-industry: Sport Platform & Application
Sector: Sports, Gamification, Sponsorship, Infrastructure Services, Video Content
Technology: Artificial Intelligence, Big Data, Deep Tech, Machine Learning, Augmented Reality, Virtual Reality, Computer Vision
Client focus: b2b
Investment activity: 1 company, latest Jan 2015
Capital deployed: —
Preferred round: ACQUISITION
Links: Website LinkedIn X

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Funding history

5 recorded events

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
ACQUISITION✓Exit	May 2021	$200M	$200M	Genius Sports	—
LATE VC✓Equity / VC	Mar 2018	$20M	$80M	LionTree Partners	—

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Growth signals

Second Spectrum website traffic

Latest recorded traffic for Second Spectrum is 19K monthly website visits, down 20.8% over the last three months. Second Spectrum's team declined 52.4% over the past year.

Latest monthly visits19K 3-month web change-20.8% 1-year team growth-52.4%

Monthly website visitsOct 2017–Jul 2026

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