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Sora

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Sora - HR automation for growing companies

San Francisco, United StatesFounded 2018Marketing
Valuation $50–100M Last recorded · 2021
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Sora and the history behind them.

About Sora

Sora.co operates as a specialized HR technology firm, offering a workflow automation platform designed to streamline human resources processes for businesses. The company was founded in 2018 by Laura Del Beccaro and Arjun Lall.

The founders' backgrounds appear to be complementary for this venture. Laura Del Beccaro, serving as CEO, previously worked in People Operations at startups like Medallia and Checkr, where she experienced firsthand the administrative burdens and inefficiencies in HR workflows. Arjun Lall, the CTO, brings the technical expertise, having worked as a software engineer at companies such as Addepar and Google. Their combined experience in both the practical application of HR processes and technical software development provides a solid foundation for Sora's mission.

The core of Sora's business is a no-code platform that allows HR teams to automate repetitive tasks without needing to write any software. The platform integrates with existing Human Resource Information Systems (HRIS) and other HR tools, acting as a central hub for managing employee data and communication. Key functionalities include automating workflows for employee onboarding, offboarding, performance reviews, and handling leaves of absence. For example, during onboarding, Sora can automatically schedule orientation meetings, send welcome emails, and assign necessary training modules. The platform generates revenue through a subscription-based model, likely tiered based on the size of the client company or the extent of features utilized. Its client base consists of companies seeking to enhance the efficiency of their HR operations and improve the overall employee experience by freeing up HR personnel from manual, administrative work.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2018
Headquarters
San Francisco, United States
Employees
24
Open positions
None listed
Dealroom signal
60.3/100
Industry
Jobs Recruitment, Marketing
Sector
Marketing, Onboarding
Client focus
b2b

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITION✓Exit Aug 2023 $0 — Automatic Data Processing ↗
SERIES A✓Equity / VC Aug 2021 $14M $56M Two Sigma Ventures —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Growth signals

Sora website traffic

Latest recorded traffic for Sora is 1.1K monthly website visits, up 71.9% over the last three months. Sora's team declined 22.6% over the past year.

Latest monthly visits1.1K 3-month web change+71.9% 1-year team growth-22.6%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

13 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed3 investors entered at this stage

Series A1 investor entered at this stage

Other known investors9 additional known investors

Team profiled 6 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Sora on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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