Social Reality

About Social Reality

Social Reality, Inc., which now operates as SRAX, Inc., was established in August 2009 as a California limited liability company and commenced operations in May 2010. The company was co-founded by Christopher Miglino, who has served as the CEO since its inception. Miglino, a graduate of the University of Southern California with a degree in Finance, is a serial entrepreneur with a background in digital marketing, media, and wellness ventures. His prior experiences include founding an interactive kiosk company, Centerlinq, and a media company, Conscious Enlightenment, both of which he successfully sold.

The company converted to a Delaware corporation on January 1, 2012, changing its name to Social Reality, Inc. A significant milestone was reached in October 2012 when the company went public. It later uplisted to the NASDAQ in 2015. In a move to reflect its strategic shift from a focus on social media to a broader consumer data management and technology scope, the company formally changed its name to SRAX, Inc. in August 2019.

Initially, Social Reality focused on providing tools to automate digital advertising, with a special emphasis on the Real-Time Bidding (RTB) market and social media marketing. Its early product suite included the SRAX Ad Exchange for publishers to optimize ad revenue and GroupAd, a platform for brands to manage consumer engagement programs. The business model centered on revenues from the sale of media inventory on RTB exchanges, licensing its platforms, and creating custom programs for brands. The company served brand advertisers, advertising agencies, and publishers.

Over the years, the firm evolved its offerings. It launched SRAXmd, a programmatic RTB exchange for the healthcare sector, and SRAX Social, a comprehensive management tool for social media campaigns. In 2017, the company announced BIGToken, a blockchain-based platform designed to create a consumer-managed data marketplace where users could own and be compensated for their data. This initiative signaled a pivot towards financial technology. The company has since developed Sequire, a SaaS platform that provides public companies with investor intelligence and communication tools. This platform allows issuers to track shareholder behavior and engage with them through targeted marketing channels. SRAX also organizes investor conferences for micro and small-cap companies, a venture strengthened by its acquisition of LD Micro in September 2020.