C
Celtra
Empowers agencies, media suppliers and brand leaders alike with an integrated, truly scalable cross-screen HTML5 technology for brand advertising on smartphones, tablets and desktop
About Celtra
Celtra operates in the creative automation sector, providing software solutions that streamline and enhance the production of marketing content. The company serves a diverse range of clients, including major brands and advertising agencies, who seek to improve their creative workflows and scale their marketing efforts efficiently. Celtra's business model revolves around a subscription-based software-as-a-service (SaaS) platform, which generates revenue through recurring subscription fees from its clients. The platform offers tools for creative enablement, allowing users to produce, manage, and optimize their marketing campaigns with greater speed and relevance. By automating repetitive tasks and enabling real-time collaboration, Celtra helps its clients save time and resources while maintaining high-quality creative output. The market Celtra operates in is highly competitive, with a growing demand for automation and efficiency in digital marketing. The company's innovative approach to creative production positions it well to capitalize on this trend.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2006
- Headquarters
- Boston, United States
- Employees
- 212
- Open positions
- 4
- Dealroom signal
- 72.2/100
- Sub-industry
- Adtech
- Sector
- Marketing, Tracking, Adtech, Analytics, Market Intelligence, Social, Advertising, Social Media, Android, Branding, Sound Technology, Video
- Business model
- SaaS
- Client focus
- b2b
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Nov 2021 | $0 | — | Symphony Technology Group | ↗ |
| SERIES C✓Equity / VC | Jun 2017 | $15M | $60M | Unilever Ventures · WPP Ventures | — |
Growth signals
Latest recorded traffic for Celtra is 19M monthly website visits, up 18.8% over the last three months. Celtra's team grew 6.5% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A4 investors entered at this stage
Fairhaven Capital Partners
GrandBanks Capital
SoftBank
Softbank Capital
Series B and later2 investors entered at this stage
Unilever Ventures- WVWPP Ventures
Other known investors4 additional known investors
Symphony Technology Group
RSG
RSG Capital
Tim Wright
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Celtra on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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