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SOCI

Marketing · San Diego, United States · Founded 2012

SOCi brings Big Brand social media campaign and promotion capabilities to small businesses and their service providers MoreLess

SOCi is a digital marketing platform designed for multi-location enterprises. The company operates in the digital marketing industry, providing a centralized solution for automating and scaling marketing efforts. Its primary clients are businesses with multiple locations that need to manage their marketing campaigns at a local level while maintaining brand consistency.

SOCi's platform offers a range of features, including content discovery and publishing, local listing management, SEO solutions, and social media monitoring. It allows businesses to publish content across all major networks, monitor and analyze local listings, and improve local search results. The platform also provides tools for creating and managing branded, search-optimized local pages, and monitoring local reputation.

The company's business model is based on a subscription service, where clients pay a recurring fee for access to the platform and its features. This model provides a steady stream of revenue and allows the company to scale its operations.

SOCi also offers a unique feature - the SOCi Locator, which helps businesses drive local foot traffic by displaying and promoting location-specific content. Additionally, the platform provides tools for review monitoring and response management, sentiment and competition analysis, and customer satisfaction tracking.

In summary, SOCi is a comprehensive digital marketing solution for multi-location businesses, offering a range of tools to help businesses manage their local marketing efforts, improve their online presence, and drive customer engagement.

Keywords: Digital Marketing, Multi-Location Enterprises, Content Publishing, Local Listing Management, SEO Solutions, Social Media Monitoring, Subscription Service, SOCi Locator, Review Monitoring, Customer Satisfaction Tracking.

Valuation $100–500M
Revenue $100–500M
Headcount 500–1k
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SOCI and the history behind them.

Company overview

SOCI company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2012
Headquarters
San Diego, United States
Employees
626
Open positions
None listed
Dealroom signal
68.7
Investment activity
1 companies · latest Jul 2021
Capital deployed
Preferred round
ACQUISITION
client focusb2btechnologyMobile appsub industryCRM & Salesbusiness modelSaaSsectorAdtechsectorContentsectorSaaSsectorSocialsectorAdvertisingsectorSocial MediasectorMessagingsectorContent ManagementsectorPublishingsectorReporting

Valuation & funding

SOCI funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Mar 2023 $60M Undisclosed
LATE VCOther financing Mar 2023 $60M $400M Blossom Street Ventures · Vertical Venture Partners · Renew Group · JMI Equity
SERIES DOther financing Jan 2021 $80M $320M Doug Winter · Ankona Capital · Khoury himself · JMI Equity
SERIES COther financing Dec 2019 $15M $60M Grayhawk Capital · Vertical Venture Partners · Blossom Street Ventures · Ankona Capital
SERIES COther financing Dec 2019 $12M $48M Ankona Capital · Vertical Venture Partners · Grayhawk Capital
SERIES BOther financing Aug 2018 Blossom Street Ventures · Ankona Capital · Grayhawk Capital · Vertical Venture Partners
SERIES AOther financing Apr 2017 Peninsula Ventures · Vertical Venture Partners · Grayhawk Capital
CONVERTIBLEOther financing Feb 2016 Taner Halicioglu · Trevor Healy · Peter Fisher · Doug Hecht
SEEDOther financing Nov 2014 Peter Fisher
GRANTOther financing May 2013 Undisclosed
Showing 10 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $100M 0% 626
2025 $100M 0% 621
2024 $100M +1940.8% 708
2023 $4.9M 0% 665
2022 $4.9M 0% 657
2021 $4.9M 0%
2020 $4.9M
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

SOCI website traffic

Latest recorded traffic for SOCI is 60K monthly website visits, up 3.4% over the last three months. SOCI's team grew 0.8% over the past year.

Latest monthly visits60K 3-month web change+3.4% 1-year team growth+0.8%
Monthly website visits117 observations · Apr 2016–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

SOCI compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

SOCI investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

SOCI's talent

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Team profiled 33 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

14 investors on SOCI's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Peter Fisher
Series A 9 investors entered at this stage
Taner Halicioglu
Trevor Healy
Doug Hecht
GrowthX
Vertical Venture Partners
Grayhawk Capital
Peninsula Ventures
Blossom Street Ventures
Ankona Capital
Series B+ 4 investors entered at this stage
JMI Equity
Doug Winter
Khoury himself
Renew Group

Global footprint

Where SOCI has talent and traffic

Workforce by country
🇺🇸 United States · San Diego HQ
Book a demo for the full country breakdown

In the news

Latest news about SOCI

Recent press, funding announcements, and product moves mentioning SOCI — open to read from the original sources.

See all news

Market sentiment

What the market is saying about SOCI

An AI-synthesized read of the highest-engagement posts about SOCI on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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