S
SOCI
Marketing · San Diego, United States · Founded 2012
SOCi brings Big Brand social media campaign and promotion capabilities to small businesses and their service providers MoreLess
SOCi is a digital marketing platform designed for multi-location enterprises. The company operates in the digital marketing industry, providing a centralized solution for automating and scaling marketing efforts. Its primary clients are businesses with multiple locations that need to manage their marketing campaigns at a local level while maintaining brand consistency.
SOCi's platform offers a range of features, including content discovery and publishing, local listing management, SEO solutions, and social media monitoring. It allows businesses to publish content across all major networks, monitor and analyze local listings, and improve local search results. The platform also provides tools for creating and managing branded, search-optimized local pages, and monitoring local reputation.
The company's business model is based on a subscription service, where clients pay a recurring fee for access to the platform and its features. This model provides a steady stream of revenue and allows the company to scale its operations.
SOCi also offers a unique feature - the SOCi Locator, which helps businesses drive local foot traffic by displaying and promoting location-specific content. Additionally, the platform provides tools for review monitoring and response management, sentiment and competition analysis, and customer satisfaction tracking.
In summary, SOCi is a comprehensive digital marketing solution for multi-location businesses, offering a range of tools to help businesses manage their local marketing efforts, improve their online presence, and drive customer engagement.
Keywords: Digital Marketing, Multi-Location Enterprises, Content Publishing, Local Listing Management, SEO Solutions, Social Media Monitoring, Subscription Service, SOCi Locator, Review Monitoring, Customer Satisfaction Tracking.
Company overview
SOCI company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2012
- Headquarters
- San Diego, United States
- Employees
- 626
- Open positions
- None listed
- Dealroom signal
- 68.7
- Investment activity
- 1 companies · latest Jul 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
SOCI funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Mar 2023 | $60M | — | Undisclosed | ↗ |
| LATE VCOther financing | Mar 2023 | $60M | $400M | Blossom Street Ventures · Vertical Venture Partners · Renew Group · JMI Equity | ↗ |
| SERIES DOther financing | Jan 2021 | $80M | $320M | Doug Winter · Ankona Capital · Khoury himself · JMI Equity | — |
| SERIES COther financing | Dec 2019 | $15M | $60M | Grayhawk Capital · Vertical Venture Partners · Blossom Street Ventures · Ankona Capital | ↗ |
| SERIES COther financing | Dec 2019 | $12M | $48M | Ankona Capital · Vertical Venture Partners · Grayhawk Capital | — |
| SERIES BOther financing | Aug 2018 | Blossom Street Ventures · Ankona Capital · Grayhawk Capital · Vertical Venture Partners | — | ||
| SERIES AOther financing | Apr 2017 | Peninsula Ventures · Vertical Venture Partners · Grayhawk Capital | — | ||
| CONVERTIBLEOther financing | Feb 2016 | Taner Halicioglu · Trevor Healy · Peter Fisher · Doug Hecht | — | ||
| SEEDOther financing | Nov 2014 | Peter Fisher | — | ||
| GRANTOther financing | May 2013 | Undisclosed | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $100M | 0% | 626 |
| 2025 | $100M | 0% | 621 |
| 2024 | $100M | +1940.8% | 708 |
| 2023 | $4.9M | 0% | 665 |
| 2022 | $4.9M | 0% | 657 |
| 2021 | $4.9M | 0% | — |
| 2020 | $4.9M | — | — |
Growth signals
SOCI website traffic
Latest recorded traffic for SOCI is 60K monthly website visits, up 3.4% over the last three months. SOCI's team grew 0.8% over the past year.
Comparisons
SOCI compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
SOCI investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
SOCI's talent
Source: Dealroom Talent Intelligence.
Investors
14 investors on SOCI's cap table
Sourced from Dealroom's funding and investor records.













Global footprint
Where SOCI has talent and traffic
In the news
Latest news about SOCI
Recent press, funding announcements, and product moves mentioning SOCI — open to read from the original sources.
Market sentiment
What the market is saying about SOCI
An AI-synthesized read of the highest-engagement posts about SOCI on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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