S
SOCI
SOCi brings Big Brand social media campaign and promotion capabilities to small businesses and their service providers
About SOCI
SOCi is a digital marketing platform designed for multi-location enterprises. The company operates in the digital marketing industry, providing a centralized solution for automating and scaling marketing efforts. Its primary clients are businesses with multiple locations that need to manage their marketing campaigns at a local level while maintaining brand consistency.
SOCi's platform offers a range of features, including content discovery and publishing, local listing management, SEO solutions, and social media monitoring. It allows businesses to publish content across all major networks, monitor and analyze local listings, and improve local search results. The platform also provides tools for creating and managing branded, search-optimized local pages, and monitoring local reputation.
The company's business model is based on a subscription service, where clients pay a recurring fee for access to the platform and its features. This model provides a steady stream of revenue and allows the company to scale its operations.
SOCi also offers a unique feature - the SOCi Locator, which helps businesses drive local foot traffic by displaying and promoting location-specific content. Additionally, the platform provides tools for review monitoring and response management, sentiment and competition analysis, and customer satisfaction tracking.
In summary, SOCi is a comprehensive digital marketing solution for multi-location businesses, offering a range of tools to help businesses manage their local marketing efforts, improve their online presence, and drive customer engagement.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2012
- Headquarters
- San Diego, United States
- Employees
- 626
- Open positions
- None listed
- Dealroom signal
- 68.7/100
- Sub-industry
- CRM & Sales
- Sector
- Marketing, Adtech, Content, SaaS, Social, Advertising, Social Media, Messaging, Content Management, Publishing, Reporting
- Technology
- Mobile app
- Business model
- SaaS
- Client focus
- b2b
- Investment activity
- 1 company, latest Jul 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| DEBTDebt | Mar 2023 | $60M | — | Undisclosed | ↗ |
| LATE VCOther financing | Mar 2023 | $60M | $400M | Blossom Street Ventures · Vertical Venture Partners · Renew Group · JMI Equity | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SOCI is 60K monthly website visits, up 3.4% over the last three months. SOCI's team grew 0.8% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed1 investor entered at this stage
Peter Fisher
Series A9 investors entered at this stage
Taner Halicioglu
Trevor Healy
Doug Hecht
GrowthX
Vertical Venture Partners
Grayhawk Capital
Peninsula Ventures
Blossom Street Ventures
Ankona Capital
Series B and later4 investors entered at this stage
JMI Equity
Doug Winter- KHKhoury himself
Renew Group
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about SOCI on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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