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SOCI

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SOCi brings Big Brand social media campaign and promotion capabilities to small businesses and their service providers

San Diego, United StatesFounded 2012Marketing
Valuation $250–500M Last recorded · 2023
Revenue $100–500M Latest reported FY
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for SOCI and the history behind them.

About SOCI

SOCi is a digital marketing platform designed for multi-location enterprises. The company operates in the digital marketing industry, providing a centralized solution for automating and scaling marketing efforts. Its primary clients are businesses with multiple locations that need to manage their marketing campaigns at a local level while maintaining brand consistency.

SOCi's platform offers a range of features, including content discovery and publishing, local listing management, SEO solutions, and social media monitoring. It allows businesses to publish content across all major networks, monitor and analyze local listings, and improve local search results. The platform also provides tools for creating and managing branded, search-optimized local pages, and monitoring local reputation.

The company's business model is based on a subscription service, where clients pay a recurring fee for access to the platform and its features. This model provides a steady stream of revenue and allows the company to scale its operations.

SOCi also offers a unique feature - the SOCi Locator, which helps businesses drive local foot traffic by displaying and promoting location-specific content. Additionally, the platform provides tools for review monitoring and response management, sentiment and competition analysis, and customer satisfaction tracking.

In summary, SOCi is a comprehensive digital marketing solution for multi-location businesses, offering a range of tools to help businesses manage their local marketing efforts, improve their online presence, and drive customer engagement.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2012
Headquarters
San Diego, United States
Employees
626
Open positions
None listed
Dealroom signal
68.7/100
Sub-industry
CRM & Sales
Sector
Marketing, Adtech, Content, SaaS, Social, Advertising, Social Media, Messaging, Content Management, Publishing, Reporting
Technology
Mobile app
Business model
SaaS
Client focus
b2b
Investment activity
1 company, latest Jul 2021
Capital deployed
—
Preferred round
ACQUISITION

Funding history

10 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
DEBTDebt Mar 2023 $60M — Undisclosed ↗
LATE VCOther financing Mar 2023 $60M $400M Blossom Street Ventures · Vertical Venture Partners · Renew Group · JMI Equity ↗
Showing the latest 2 of 10 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
Company filings, research estimates and Dealroom dataBook a demo for the full financial model →

Growth signals

SOCI website traffic

Latest recorded traffic for SOCI is 60K monthly website visits, up 3.4% over the last three months. SOCI's team grew 0.8% over the past year.

Latest monthly visits60K 3-month web change+3.4% 1-year team growth+0.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

14 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • Peter Fisher

Series A9 investors entered at this stage

  • Taner Halicioglu
  • Trevor Healy
  • Doug Hecht
  • GrowthX
  • Vertical Venture Partners
  • Grayhawk Capital
  • Peninsula Ventures
  • Blossom Street Ventures
  • Ankona Capital

Series B and later4 investors entered at this stage

  • JMI Equity
  • Doug Winter
  • Khoury himself
  • Renew Group
Team profiled 33 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
🇺🇸 United States · San Diego HQ
Book a demo for the full country breakdown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about SOCI on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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