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COMPANY PROFILE

Smartfrog

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A tech Company focused on the “Internet of Things”, making everyday objects more intelligent and connected

Dublin, IrelandFounded 2014Security
Valuation $50–100M Last recorded · 2016
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Smartfrog and the history behind them.

About Smartfrog

Smartfrog operates in the home security market, offering a comprehensive video surveillance solution. The company's core product is the Smartfrog Cam, a high-quality, compact camera that connects to Wi-Fi, allowing users to monitor their homes, pets, children, and loved ones from anywhere. The service includes secure data transfer with SSL encryption and cloud storage, enabling users to save up to 30 days of footage and create clips to share with family and friends. Smartfrog primarily serves homeowners, pet owners, parents, and caregivers who seek a reliable and easy-to-use security solution. The business model is subscription-based, generating revenue through monthly or annual fees for cloud storage and advanced features.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
Dublin, Ireland
Employees
18
Open positions
None listed
Dealroom signal
73.8/100
Industry
Security
Sub-industry
Public safety
Sector
Security, Open Source, Real Estate, Home Security, Smart Home, Fintech Related
Technology
IoT InternetOfThings
Client focus
b2c
Investment activity
1 company, latest Oct 2018
Capital deployed
—
Preferred round
ACQUISITION

Funding history

6 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
OtherOther financing Dec 2020 $0 — Undisclosed —
ACQUISITION✓Exit Oct 2018 $25M — Undisclosed —
Showing the latest 2 of 6 recorded eventsBook a demo for the full funding history →

Financials

Revenue, earnings and profit over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearEBITDAMarginProfitMargin
2026 — —
2025 — —
2024 — —
2023 — —
2022 — —
2021 — —
2020 — —
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Growth signals

Smartfrog website traffic

Latest recorded traffic for Smartfrog is 140 monthly website visits, down 61.1% over the last three months. Smartfrog's team declined 30.8% over the past year.

Latest monthly visits140 3-month web change-61.1% 1-year team growth-30.8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

7 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

Other known investors6 additional known investors

Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇩🇪 Germany63.6%
🇺🇸 United States18.2%
🇬🇧 United Kingdom9.1%
🇮🇪 Ireland9.1%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Smartfrog on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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