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Canary

Security · New York City, United States · Founded 2012

Canary Connect, Inc., operating as Canary, is a New York-based company founded in 2012 by Adam Sager, Jon Troutman, and Chris Rill. The firm specializes in developing and providing smart home security devices. A significant early milestone was its Indiegogo crowdfunding campaign, which sought to raise $100,000 but ultimately secured nearly $2 million, signaling strong market interest. Following this success, Canary raised a total of approximately $68.9 million through several funding rounds, with notable investors including Khosla Ventures, Two Sigma Ventures, and Smartfrog Group. In October 2018, Canary was acquired by the European IoT company Smartfrog. This strategic combination aimed to leverage the complementary strengths of both companies: Canary had established a strong retail presence in the U.S. with over 10,000 points of sale, while Smartfrog focused on a direct-to-consumer, pure Software-as-a-Service (SaaS) model in Europe. Post-acquisition, both entities operate under the leadership of Smartfrog's CEO, Charles Fränkl, to grow their combined presence in the competitive IoT market. Canary's core business revolves around user-friendly, DIY home security solutions. The product line includes devices like the Canary Pro, View, and Flex, which feature HD video cameras, motion detectors, night vision, and two-way audio. The Canary Pro model also integrates a 90-decibel siren and sensors that monitor air quality, temperature, and humidity. These devices connect to a mobile application, allowing users to monitor their homes remotely. The company's business model combines hardware sales with a subscription-based service. While a free basic plan is available, users can subscribe for premium features such as extended video storage and direct access to emergency services. This dual approach caters to a broad consumer base, with hardware sold through major retail channels and a significant portion of customers opting for recurring service subscriptions. Keywords: home security, IoT, smart home, video monitoring, security camera, Canary Connect, SaaS, consumer electronics, motion detection, air quality sensor, smart home automation, DIY security, cloud storage, mobile application, Canary Pro, Canary Flex, Smartfrog, connected home, security-as-a-service, home surveillance

Investors

10 investors on Canary's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 4 investors entered at this stage
Brooklyn Bridge Ventures
Two Sigma Ventures
Victoria Grace
AlphaPrime Ventures
Series A 4 investors entered at this stage
Khosla Ventures
Signature Capital Securities
Cota Capital
FLEX
Series B+ 2 investors entered at this stage
Colle Capital Partners
Celesta Capital

Global footprint

Where Canary has talent and traffic

Workforce by country
5 countries with
team presence
🇩🇪 Germany43.8%
🇺🇸 United States34.4%
🇮🇪 Ireland12.5%
🇨🇳 China6.3%
🇬🇧 United Kingdom3.1%
5 countries shown

Talent graph

The shape of Canary's talent

Dealroom maps Canary's team person by person — pinpointing the standout operators and scoring them across the six dimensions investors underwrite. The counts and shape below are a public preview; the named individuals and exact scores live in the platform.

43 team members profilednamed & role-tagged by Dealroom
108 employeestotal headcount
7 executives & foundersidentified by name
DimensionScore
AI Talent Score hidden — book a demo
Engineering Score hidden — book a demo
Product Score hidden — book a demo
Go-to-market Score hidden — book a demo
Leadership Score hidden — book a demo
Research Score hidden — book a demo
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Source: Dealroom Talent Intelligence. Public profiles show counts and the team's shape only — request a demo for the named individuals, per-person seniority and tenure, and team benchmarks vs peers.

Market sentiment

What the market is saying about Canary

An AI-synthesized read of the highest-engagement posts about Canary on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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