Product Reports Resources Pricing Login Book a demo
COMPANY PROFILE

Canary

Explore full profile

Delivers smart home security devices

New York City, United StatesFounded 2012Security
Valuation $100–250M Last recorded · 2015
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Canary and the history behind them.

About Canary

Canary Connect, Inc., operating as Canary, is a New York-based company founded in 2012 by Adam Sager, Jon Troutman, and Chris Rill. The firm specializes in developing and providing smart home security devices. A significant early milestone was its Indiegogo crowdfunding campaign, which sought to raise $100,000 but ultimately secured nearly $2 million, signaling strong market interest. Following this success, Canary raised a total of approximately $68.9 million through several funding rounds, with notable investors including Khosla Ventures, Two Sigma Ventures, and Smartfrog Group.

Read full description

In October 2018, Canary was acquired by the European IoT company Smartfrog. This strategic combination aimed to leverage the complementary strengths of both companies: Canary had established a strong retail presence in the U.S. with over 10,000 points of sale, while Smartfrog focused on a direct-to-consumer, pure Software-as-a-Service (SaaS) model in Europe. Post-acquisition, both entities operate under the leadership of Smartfrog's CEO, Charles Fränkl, to grow their combined presence in the competitive IoT market.

Canary's core business revolves around user-friendly, DIY home security solutions. The product line includes devices like the Canary Pro, View, and Flex, which feature HD video cameras, motion detectors, night vision, and two-way audio. The Canary Pro model also integrates a 90-decibel siren and sensors that monitor air quality, temperature, and humidity. These devices connect to a mobile application, allowing users to monitor their homes remotely. The company's business model combines hardware sales with a subscription-based service. While a free basic plan is available, users can subscribe for premium features such as extended video storage and direct access to emergency services. This dual approach caters to a broad consumer base, with hardware sold through major retail channels and a significant portion of customers opting for recurring service subscriptions.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2012
Headquarters
New York City, United States
Employees
108
Open positions
None listed
Dealroom signal
81.2/100
Industry
Security
Sub-industry
Public safety
Sector
Security, Storage, Home Security, Smart Tech, Smart Home
Technology
Recognition Technology, IoT InternetOfThings
Client focus
b2b, b2c

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
FundingOther financing Jul 2020 $0 — Undisclosed —
ACQUISITIONOther financing Oct 2018 $25M — Smartfrog —
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Growth signals

Canary website traffic

Latest recorded traffic for Canary is 42K monthly website visits, up 7.7% over the last three months. Canary's team grew 8% over the past year.

Latest monthly visits42K 3-month web change+7.7% 1-year team growth+8%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

11 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed4 investors entered at this stage

Series A4 investors entered at this stage

Series B and later2 investors entered at this stage

  • Colle Capital Partners
  • Celesta Capital

Other known investors1 additional known investor

  • Smartfrog
Team profiled 43 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 7 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
5 countries with
team presence
🇩🇪 Germany43.8%
🇺🇸 United States34.4%
🇮🇪 Ireland12.5%
🇨🇳 China6.3%
🇬🇧 United Kingdom3.1%
5 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Canary on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

See Canary’s full profile on Dealroom

Request a free trial to see the complete deal history, financials, people graph and growth signals.

Takes under a minute. Already use Dealroom? Log in.