Simshine
Simshine is an artificial intelligence (AI) start-up focused on embedded computer vision technology
About Simshine
Founded in 2017 by Joe Tham, Aaron Zhang, and Clark Chen, Simshine is a technology-focused enterprise headquartered in Shenzhen, China. The company specializes in applying on-device artificial intelligence and edge computing to the home security and baby monitoring markets. Simshine's business model revolves around the one-time sale of hardware products, distinguishing itself by not requiring monthly subscription fees for its AI features and cloud storage, which are common among competitors.
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Simshine's product line includes AI-powered baby monitors and home security cameras. The flagship baby monitor, the Simshine Baby Pro, features 2K QHD video resolution, pan-and-tilt capabilities for a 360-degree view, and infrared night vision. Its core strength lies in its on-device AI functionalities, such as contactless sleep tracking that logs sleep patterns without requiring the infant to wear a sensor. The device can automatically detect a baby's cry and respond by playing soothing lullabies. It also offers features like virtual fencing to alert parents if a child leaves a designated safe zone and facial recognition. Data is processed and stored locally on the device, with options for local storage via a microSD card, enhancing user privacy.
In the home security segment, the Simcam series offers cameras with AI-driven person and pet detection, which helps to reduce false alerts often triggered by motion. These cameras feature facial recognition to identify family members and can be integrated with smart home platforms like Google Assistant, Amazon Alexa, and IFTTT. This integration allows the cameras to trigger other smart devices based on visual cues, such as turning on lights when a person is detected. The company has received multiple funding rounds, including a significant $8 million seed round in 2019, to support its research and development in edge computing and computer vision. Keywords: baby monitor, home security camera, artificial intelligence, edge computing, computer vision, on-device AI, sleep tracking, cry detection, facial recognition, pet detection, smart home integration, video surveillance, consumer electronics, no subscription fee, local storage, virtual fence, pan-tilt-zoom camera, 2K video, IoT devices, smart nursery, child safety
At a glance
- Status
- Operational
- Founded
- 2017
- Headquarters
- Wuhan, China
- Open positions
- None listed
- Dealroom signal
- 15.7/100
- Sector
- Hard Tech, DT and LS
- Technology
- Artificial Intelligence, Deep Tech, Machine Learning, Computer Vision
- Links
- Website
Latest news
Press, funding announcements and product moves mentioning Simshine.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | Dec 2023 | $15M | $60M | Delta Capital | — |
| SERIES A✓Equity / VC | Feb 2021 | $5M | $20M | Undisclosed | ↗ |
Growth signals
Latest recorded traffic for Simshine is 5.8K monthly website visits, up 28.9% over the last three months.
Similar companies
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Kingsoft Network Science
SkyChee Ventures
Series A1 investor entered at this stage
- DCDelta Capital
Source: Dealroom Talent Intelligence.
Global footprint
Market sentiment
An AI-synthesised read of the highest-engagement posts about Simshine on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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