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COMPANY PROFILE

simPRO

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End-to-end business management solution for the trades and services industry

Brisbane, AustraliaFounded 2002Other B2B Software
Valuation $0–100M Latest valuation · 2019
Headcount 500–1k Current team size
Total funding $100–500M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for simPRO and the history behind them.

About simPRO

simPRO provides field service management software for the trade and field service industry. The company offers a comprehensive solution that streamlines operational workflows, from job quoting and scheduling to asset tracking and invoicing. Its software integrates with existing accounting software, facilitating a seamless financial workflow. The platform also includes features for managing plumbing and HVAC businesses, demonstrating its adaptability to specific trade needs.

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simPRO enhances cash flow management by enabling businesses to accept payments from various channels, including the office and a customer portal. The mobile application, Simpro Mobile, further improves efficiency by allowing technicians to manage their work in the field and has integrations with payment processing providers. The company also offers Simpro Digital Forms, which allows users to create and complete digital forms in the field, populating data directly from their Simpro Premium build. The company targets businesses in the trade and field service industry, including plumbing, HVAC, and electrical services. Its business model is based on providing a subscription-based software-as-a-service (SaaS) platform.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2002
Headquarters
Brisbane, Australia
Employees
681
Open positions
19
Dealroom signal
91.8/100
Industry
Enterprise Software
Sector
Other B2B Software, Hard Tech
Business model
SaaS
Client focus
b2b
Investment activity
2 companies, latest Jan 2026
Capital deployed
Preferred round
ACQUISITION

Latest news

Press, funding announcements and product moves mentioning simPRO.

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Funding history

3 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
GROWTH EQUITY VCOther financing Nov 2021 $350M K1 Investment Management · Level Equity
EARLY VCOther financing Dec 2019 $16M $66M Undisclosed
Showing the latest 2 of 3 recorded eventsBook a demo for the full funding history →

Growth signals

simPRO website traffic

Latest recorded traffic for simPRO is 180K monthly website visits, up 20% over the last three months. simPRO's team grew 11.1% over the past year.

Latest monthly visits180K 3-month web change+20% 1-year team growth+11.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

Company identity and context are open; selected comparison metrics preview what is available on the platform.

Showing 8 of the closest matchesCompare every metric →

Investors

2 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A1 investor entered at this stage

  • Level Equity

Series B and later1 investor entered at this stage

  • K1 Investment Management
Team profiled 26 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
9 countries with
team presence
🇦🇺 Australia43.9%
🇺🇸 United States25.8%
🇬🇧 United Kingdom21.4%
🇳🇿 New Zealand7.3%
🇨🇦 Canada0.7%
Top 5 of 9 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about simPRO on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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