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TouchELX

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TouchELX develops software and hardware design solutions for IoT consumer devices

DenmarkFounded 2017Other B2B Software
Revenue <$1M Latest reported FY
Headcount <100 Current team size
Total funding $10–50M Disclosed equity funding
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About TouchELX

Established in 2017, TouchELX is a technology firm specializing in the design and development of software and hardware solutions for the Internet of Things (IoT) consumer device market. The company, founded by Lu Yin, provides its services to major electronics manufacturers, assisting them in the creation of intelligent IoT touch screen products for devices like smartphones and smartwatches. This business-to-business model has enabled TouchELX to integrate its software into millions of devices worldwide through collaborations with large international brands.

Headquartered in Shanghai, China, the company has secured $15.7M in funding through early-stage venture capital rounds, indicating investor confidence in its growth trajectory. The company's core offering revolves around developing durable and high-quality digital screen components and the underlying software, positioning itself as a key supplier in the consumer electronics supply chain. While the firm itself may not be a household name, its technology powers devices used by a vast number of consumers daily.

Under the same brand, TouchELX also markets its own line of consumer-facing smartwatches. These products, such as the Harley and Venus series, feature AMOLED screens with always-on display functionality, aluminum frames, and are water-resistant. The smartwatches offer a suite of health and fitness tracking capabilities, including a heart rate monitor, blood oxygen measurement, sleep analysis with REM tracking, and up to 14 different sports modes. Users can receive call and message notifications, control music, and customize watch faces through a dedicated mobile application available for both Android and iOS, which connects to the watch via Bluetooth. The battery life for these consumer devices is typically around seven days.

Source: Dealroom company data

At a glance

Founded
2017
Headquarters
Denmark
Sector
Other B2B Software

Investors

4 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed1 investor entered at this stage

  • SkyChee Ventures

Series A3 investors entered at this stage

  • Qiniu
  • Everest Venture Capital
  • XY Capital
Team profiled 1 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇨🇳 China100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about TouchELX on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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