S
Simply Measured
Other B2B Software · Seattle, United States · Founded 2010
Don't get left behind, put your #AnalyticsFirst. MoreLess
Simply Measured, now part of Sprout Social, operates in the social media management market, providing a comprehensive suite of tools designed to help businesses manage their social media presence effectively. The platform offers robust analytics, engagement, and publishing capabilities, enabling brands to uncover trends, extract actionable insights, and drive strategic decision-making. Simply Measured serves a diverse range of clients, from small businesses to large enterprises, across various industries. The business model is subscription-based, generating revenue through tiered pricing plans that offer different levels of access to its features. By providing a unified social inbox, advanced scheduling, and publishing tools, Simply Measured helps teams streamline their social media efforts and enhance their engagement with audiences. The platform's powerful listening features allow users to monitor social conversations, identify key trends, and respond quickly to their audience, thereby improving overall brand presence and customer satisfaction.
Keywords: social media management, analytics, engagement, publishing, trends, insights, subscription-based, scheduling, monitoring, brand presence.
Company overview
Simply Measured company information
The essential company record, classifications and operating signals in one place.
- Status
- Acquired
- Founded
- 2010
- Headquarters
- Seattle, United States
- Employees
- 15
- Open positions
- None listed
- Dealroom signal
- 59.9
- Investment activity
- 1 companies · latest Oct 2015
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Simply Measured funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITION✓Exit | Dec 2017 | $0 | — | Sprout Social | — |
| EARLY VCEquity / VC | Oct 2015 | $0 | — | Undisclosed | — |
| SERIES C✓Equity / VC | Mar 2014 | $20M | $80M | FundersClub · Trinity Ventures · Bessemer Venture Partners · Techstars | — |
| CONVERTIBLEEquity / VC | Nov 2013 | $0 | — | Acequia Capital | — |
| SERIES B✓Equity / VC | Jan 2013 | $8M | $32M | Bessemer Venture Partners · Vast Ventures · MHS Capital | — |
| SEED✓Equity / VC | Aug 2011 | Mark Sugarman · FundersClub | — | ||
| SEED✓Equity / VC | Jan 2010 | Bessemer Venture Partners · FundersClub · MHS Capital | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $20M | 0% | 15 |
| 2025 | $20M | 0% | 20 |
| 2024 | $20M | 0% | 20 |
| 2023 | $20M | 0% | 20 |
| 2022 | $20M | 0% | 20 |
| 2021 | $20M | 0% | 20 |
| 2020 | $20M | — | 24 |
Growth signals
Simply Measured website traffic
Latest recorded traffic for Simply Measured is 690 monthly website visits, down 1.4% over the last three months. Simply Measured's team declined 25% over the past year.
Comparisons
Simply Measured compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Simply Measured investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Simply Measured's talent
Source: Dealroom Talent Intelligence.
Investors
10 investors on Simply Measured's cap table
Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.
Global footprint
Where Simply Measured has talent and traffic
team presence
In the news
Latest news about Simply Measured
Recent press, funding announcements, and product moves mentioning Simply Measured — open to read from the original sources.
Market sentiment
What the market is saying about Simply Measured
An AI-synthesized read of the highest-engagement posts about Simply Measured on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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