S
Signpost
CRM Software | Marketing Automation | Signpost
About Signpost
Signpost is a technology company that provides automated marketing solutions designed to enhance customer engagement and drive business growth for local businesses. Operating primarily in the small and medium-sized business (SMB) market, Signpost offers a suite of services that include customer relationship management (CRM), automated review collection, and targeted email marketing campaigns. The company’s platform leverages artificial intelligence to streamline communication between businesses and their customers, ensuring timely and personalized interactions that foster loyalty and repeat business.
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Signpost’s business model is subscription-based, where clients pay a recurring fee for access to the platform’s features. Revenue is generated through these subscription fees, which vary based on the level of service and the number of features a client opts for. Additionally, Signpost offers transaction processing services, allowing businesses to handle credit card transactions seamlessly without needing to change their existing payment systems. This service is particularly beneficial for merchants looking to integrate marketing and payment processing into a single platform.
The company serves a diverse range of clients, including restaurants, retail stores, service providers, and other local businesses that rely heavily on customer interactions and repeat business. By automating key aspects of customer engagement, Signpost helps these businesses save time and resources while maximizing their marketing efforts.
At a glance
- Status
- Acquired
- Founded
- 2010
- Headquarters
- New York City, United States
- Employees
- 133
- Open positions
- 4
- Dealroom signal
- 66.4/100
- Industry
- Marketing
- Sub-industry
- Marketing Analytics, CRM & Sales
- Sector
- eCommerce & Marketplaces, Market Intelligence, Retail, CRM, Hard Tech
- Technology
- Nanotech
- Business model
- Marketplace & ecommerce
- Client focus
- b2b
- Investment activity
- 1 company, latest Sep 2021
- Capital deployed
- —
- Preferred round
- ACQUISITION
Latest news
Press, funding announcements and product moves mentioning Signpost.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Sep 2023 | $0 | — | Undisclosed | ↗ |
| LATE VCOther financing | Jul 2019 | $52M | $208M | Spark Capital · Georgian · Bank of Montreal · BMO Asset Management | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Signpost is 16K monthly website visits, up 77.8% over the last three months. Signpost's team declined 22.7% over the past year.
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed2 investors entered at this stage
Spark Capital- HKHussein Kanji
Series A4 investors entered at this stage
Daniel Curran
OpenView Venture Partners
Scout Ventures
Jack Herrick
Series B and later6 investors entered at this stage
Jason Calacanis
Launch
Georgian
BMO Asset Management
HighBar Partners
Bank of Montreal
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Signpost on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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