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Siete Family Foods
Siete Family Foods is a grain-free tortilla and chip maker
About Siete Family Foods
Siete Foods is a family-owned, Mexican American food brand that specializes in producing grain-free products. The company is deeply rooted in family values and aims to bring delicious, health-conscious alternatives to traditional Mexican cuisine. Siete Foods serves a diverse range of clients, including health-conscious consumers, individuals with dietary restrictions, and those who simply enjoy Mexican flavors.
Operating in the health food and specialty diet market, Siete Foods offers a variety of products such as tortillas, tortilla chips, taco shells, dips, sauces, and seasonings. Their products are particularly appealing to those following keto, low-carb, and grain-free diets. The company also offers apparel and shares recipes on their website, enhancing customer engagement and brand loyalty.
Siete Foods follows a direct-to-consumer business model, primarily selling their products through their website, sietefoods.com. They also have a presence in various retail stores, making their products accessible to a broader audience. Revenue is generated through online sales, retail partnerships, and wholesale distribution.
The company has experienced high order volumes, which indicates a strong demand for their products. However, this has also led to shipping delays, with current delivery times ranging from 8 to 10 days. To attract new customers, Siete Foods offers a 20% discount on the first online order for those who join their mailing list.
In summary, Siete Foods is a dynamic player in the health food market, offering grain-free Mexican-inspired products that cater to a wide range of dietary needs and preferences.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2014
- Headquarters
- Austin, United States
- Employees
- 152
- Open positions
- 5
- Dealroom signal
- 79.3/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- eCommerce & Marketplaces, Food Processing, Outside Tech, Direct-to-Consumer
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 11 companies, latest Sep 2024
- Capital deployed
- $250K
- Preferred round
- GRANT
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| ACQUISITIONOther financing | Oct 2024 | $1.2B | $1.2B | PepsiCo | ↗ |
| EARLY VCOther financing | Feb 2019 | $90M | $360M | Stripes · AF Ventures | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Siete Family Foods is 110K monthly website visits, up 22.2% over the last three months. Siete Family Foods's team grew 10.9% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
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Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A2 investors entered at this stage
Stripes
AF Ventures
Other known investors1 additional known investor
PepsiCo
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Siete Family Foods on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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