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Siete Family Foods

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Siete Family Foods is a grain-free tortilla and chip maker

Austin, United StatesFounded 2014eCommerce & Marketplaces
Valuation $1–2.5B Last recorded · 2024
Revenue $10–50M Latest reported FY
Headcount 100–500 Current team size
Total funding $50–100M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Siete Family Foods and the history behind them.

About Siete Family Foods

Siete Foods is a family-owned, Mexican American food brand that specializes in producing grain-free products. The company is deeply rooted in family values and aims to bring delicious, health-conscious alternatives to traditional Mexican cuisine. Siete Foods serves a diverse range of clients, including health-conscious consumers, individuals with dietary restrictions, and those who simply enjoy Mexican flavors.

Operating in the health food and specialty diet market, Siete Foods offers a variety of products such as tortillas, tortilla chips, taco shells, dips, sauces, and seasonings. Their products are particularly appealing to those following keto, low-carb, and grain-free diets. The company also offers apparel and shares recipes on their website, enhancing customer engagement and brand loyalty.

Siete Foods follows a direct-to-consumer business model, primarily selling their products through their website, sietefoods.com. They also have a presence in various retail stores, making their products accessible to a broader audience. Revenue is generated through online sales, retail partnerships, and wholesale distribution.

The company has experienced high order volumes, which indicates a strong demand for their products. However, this has also led to shipping delays, with current delivery times ranging from 8 to 10 days. To attract new customers, Siete Foods offers a 20% discount on the first online order for those who join their mailing list.

In summary, Siete Foods is a dynamic player in the health food market, offering grain-free Mexican-inspired products that cater to a wide range of dietary needs and preferences.

Source: Dealroom company data

At a glance

Status
Acquired
Founded
2014
Headquarters
Austin, United States
Employees
152
Open positions
5
Dealroom signal
79.3/100
Industry
Food
Sub-industry
Innovative Food
Sector
eCommerce & Marketplaces, Food Processing, Outside Tech, Direct-to-Consumer
Business model
Marketplace & ecommerce
Client focus
b2c
Investment activity
11 companies, latest Sep 2024
Capital deployed
$250K
Preferred round
GRANT

Funding history

2 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Oct 2024 $1.2B $1.2B PepsiCo ↗
EARLY VCOther financing Feb 2019 $90M $360M Stripes · AF Ventures —
Showing the latest 2 of 2 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024
2023
2022
2021
2020 —
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Growth signals

Siete Family Foods website traffic

Latest recorded traffic for Siete Family Foods is 110K monthly website visits, up 22.2% over the last three months. Siete Family Foods's team grew 10.9% over the past year.

Latest monthly visits110K 3-month web change+22.2% 1-year team growth+10.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investors

3 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A2 investors entered at this stage

Other known investors1 additional known investor

  • PepsiCo
Team profiled 8 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
4 countries with
team presence
🇺🇸 United States97.4%
🇮🇳 India0.8%
🇦🇪 United Arab Emirates0.8%
🇺🇦 Ukraine0.8%
4 countries shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Siete Family Foods on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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