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Magic Spoon
Provides childlike, low-carbohydrate cereal foods for adult customers
About Magic Spoon
Magic Spoon is a startup that operates in the food industry, specifically focusing on the breakfast cereal market. The company's unique selling proposition is its innovative approach to cereal, offering a product that is both nutritious and delicious. Magic Spoon's cereal is high in protein, with 12-14g in every bowl, and low in carbs, with only 4-5g net carbs per bowl. This makes it an attractive option for health-conscious consumers who are looking for a tasty yet nutritious breakfast option.
The company's target market includes adults who are seeking healthier alternatives to traditional breakfast cereals, as well as fitness enthusiasts who require high-protein diets. Magic Spoon's products are also suitable for those following a low-carb or ketogenic diet. The company's business model revolves around direct-to-consumer sales through its website, magicspoon.com. This allows Magic Spoon to maintain control over its brand, pricing, and customer experience.
Magic Spoon's revenue is generated through the sale of its cereals. The company offers a variety of flavors, including Marshmallow and Chocolatey Peanut Butter. In addition to individual sales, Magic Spoon also offers a subscription service, providing a steady stream of recurring revenue.
In conclusion, Magic Spoon is a promising startup in the food industry, offering a unique product that caters to the growing demand for healthier breakfast options. Its direct-to-consumer business model allows it to maintain control over its brand and customer experience, while its subscription service provides a reliable source of recurring revenue.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2019
- Headquarters
- New York City, United States
- Employees
- 94
- Open positions
- 7
- Dealroom signal
- 78.2/100
- Industry
- Food
- Sub-industry
- Innovative Food
- Sector
- Food, Food Processing, Protein, Direct-to-Consumer, Macro-Nutrients, Carbs
- Business model
- Manufacturing
- Client focus
- b2c
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES BOther financing | Jun 2022 | $106M | $425M | Nick Jonas · Nasir Nas Jones · Shakira Mebarak Ripoll · Russell Westbrook | ↗ |
| EARLY VCOther financing | Nov 2020 | $9M | $36M | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Magic Spoon is 220K monthly website visits, up 4.8% over the last three months. Magic Spoon's team declined 2.1% over the past year.
Open positions
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Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed10 investors entered at this stage
Lightspeed Venture Partners
Jeffrey Raider
David Gilboa
Neil Blumenthal
Joseph Zwillinger
RSE Ventures
Melitas Ventures
DGNL Ventures
Wild Ventures
Peter Attia
Series A13 investors entered at this stage
HighPost Capital
Nick Jonas
Nasir Nas Jones
Shakira Mebarak Ripoll
Russell Westbrook- HAHalsey
Capital Constellation
Coefficient Capital
Siddhi Capital
The Chainsmokers- ASAmy Schumer
Odell Beckham
Constellation Capital (NYC)
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Magic Spoon on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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