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Magic Spoon

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Provides childlike, low-carbohydrate cereal foods for adult customers

New York City, United StatesFounded 2019Food
Valuation $250–500M Last recorded · 2022
Revenue $100–500M Latest reported FY
Headcount <100 Current team size
Total funding $100–500M Disclosed equity funding
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About Magic Spoon

Magic Spoon is a startup that operates in the food industry, specifically focusing on the breakfast cereal market. The company's unique selling proposition is its innovative approach to cereal, offering a product that is both nutritious and delicious. Magic Spoon's cereal is high in protein, with 12-14g in every bowl, and low in carbs, with only 4-5g net carbs per bowl. This makes it an attractive option for health-conscious consumers who are looking for a tasty yet nutritious breakfast option.

The company's target market includes adults who are seeking healthier alternatives to traditional breakfast cereals, as well as fitness enthusiasts who require high-protein diets. Magic Spoon's products are also suitable for those following a low-carb or ketogenic diet. The company's business model revolves around direct-to-consumer sales through its website, magicspoon.com. This allows Magic Spoon to maintain control over its brand, pricing, and customer experience.

Magic Spoon's revenue is generated through the sale of its cereals. The company offers a variety of flavors, including Marshmallow and Chocolatey Peanut Butter. In addition to individual sales, Magic Spoon also offers a subscription service, providing a steady stream of recurring revenue.

In conclusion, Magic Spoon is a promising startup in the food industry, offering a unique product that caters to the growing demand for healthier breakfast options. Its direct-to-consumer business model allows it to maintain control over its brand and customer experience, while its subscription service provides a reliable source of recurring revenue.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2019
Headquarters
New York City, United States
Employees
94
Open positions
7
Dealroom signal
78.2/100
Industry
Food
Sub-industry
Innovative Food
Sector
Food, Food Processing, Protein, Direct-to-Consumer, Macro-Nutrients, Carbs
Business model
Manufacturing
Client focus
b2c

Funding history

4 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
SERIES BOther financing Jun 2022 $106M $425M Nick Jonas · Nasir Nas Jones · Shakira Mebarak Ripoll · Russell Westbrook ↗
EARLY VCOther financing Nov 2020 $9M $36M Undisclosed —
Showing the latest 2 of 4 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024 —
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Growth signals

Magic Spoon website traffic

Latest recorded traffic for Magic Spoon is 220K monthly website visits, up 4.8% over the last three months. Magic Spoon's team declined 2.1% over the past year.

Latest monthly visits220K 3-month web change+4.8% 1-year team growth-2.1%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

23 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed10 investors entered at this stage

  • Lightspeed Venture Partners
  • Jeffrey Raider
  • David Gilboa
  • Neil Blumenthal
  • Joseph Zwillinger
  • RSE Ventures
  • Melitas Ventures
  • DGNL Ventures
  • Wild Ventures
  • Peter Attia

Series A13 investors entered at this stage

  • HighPost Capital
  • Nick Jonas
  • Nasir Nas Jones
  • Shakira Mebarak Ripoll
  • Russell Westbrook
  • Halsey
  • Capital Constellation
  • Coefficient Capital
  • Siddhi Capital
  • The Chainsmokers
  • Amy Schumer
  • Odell Beckham
  • Constellation Capital (NYC)
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 4 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
1 countries with
team presence
🇺🇸 United States100%
1 country shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Magic Spoon on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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