ShopMy

The business model centers on transforming creator marketing into a measurable, performance-based channel. For brands, ShopMy offers a subscription-based SaaS platform to discover creators, manage gifting campaigns, provide commissionable codes, and track performance with the same precision as paid search and social ads. Creators use the platform for free to monetize their influence by creating personalized digital storefronts where they can share product recommendations from over 50,000 brands. Revenue is generated through a split of the commissions earned by creators, with ShopMy retaining 18% of the earnings.

The platform's core service is to connect brands like Lululemon, Nordstrom, and Dior with a network of over 150,000 creators. A key feature is "Lookbooks," an automated gifting tool that streamlines the process of sending products to influencers. For shoppers, ShopMy provides a consolidated and curated shopping experience. A recently launched feature called "Circles" allows consumers to group their favorite creators and view all their recommended products in a single, personalized storefront, moving beyond fleeting social media links to create lasting revenue streams for creators. The company has driven over $500 million in brand sales and has raised a total of $99.4 million in funding over three rounds, including a significant Series B round.