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ShopMy

eCommerce & Marketplaces · Boston, United States · Founded 2020

ShopMy operates a creator marketing platform that serves as an all-in-one solution for brands and influencers, primarily within the beauty, fashion, and lifestyle sectors. The company was founded in 2020 by Christopher Tinsley, Tiffany Lopinsky, and Harry Rein. The venture originated from a research project at MIT and is headquartered in New York. The founding team combines deep domain expertise with strong engineering talent; CEO Harry Rein has a background in computer science and AI from MIT, while President Tiffany Lopinsky contributes experience in product management and strategy. The business model centers on transforming creator marketing into a measurable, performance-based channel. For brands, ShopMy offers a subscription-based SaaS platform to discover creators, manage gifting campaigns, provide commissionable codes, and track performance with the same precision as paid search and social ads. Creators use the platform for free to monetize their influence by creating personalized digital storefronts where they can share product recommendations from over 50,000 brands. Revenue is generated through a split of the commissions earned by creators, with ShopMy retaining 18% of the earnings. The platform's core service is to connect brands like Lululemon, Nordstrom, and Dior with a network of over 150,000 creators. A key feature is "Lookbooks," an automated gifting tool that streamlines the process of sending products to influencers. For shoppers, ShopMy provides a consolidated and curated shopping experience. A recently launched feature called "Circles" allows consumers to group their favorite creators and view all their recommended products in a single, personalized storefront, moving beyond fleeting social media links to create lasting revenue streams for creators. The company has driven over $500 million in brand sales and has raised a total of $99.4 million in funding over three rounds, including a significant Series B round. Keywords: creator marketing, influencer marketing, affiliate marketing, performance marketing, e-commerce platform, digital storefronts, brand partnerships, creator monetization, fashion tech, beauty tech