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Serval

AI · San Francisco, United States · Founded 2024

AI-Native IT Service Management Platform MoreLess

Serval is an AI-powered IT Service Management (ITSM) platform designed to automate help desk functions for modern IT teams. Founded in April 2024 by CEO Jake Stauch and CTO Alex McLeod, the company aims to challenge legacy systems like ServiceNow by using AI agents to resolve IT issues. The founders, who previously worked together at Verkada as Director of Product and Director of Engineering respectively, identified pain points in traditional IT ticketing systems, which often act as simple task managers. Their experience building products for IT at Verkada inspired them to create a platform that doesn't just track tasks but completes them.

The core of Serval's platform is its AI agent workforce, which can be deployed to handle help desk requests, manage application access, and automate workflows. A key feature is its natural language-to-code workflow builder, which allows IT administrators to create complex automations by describing them in plain English. The system can automate a wide range of tasks, including employee onboarding and offboarding, software access provisioning, password resets, and creating user groups. For employees, requests made in channels like Slack are intercepted by an AI agent that either routes the request to an appropriate automation for instant resolution or escalates it to a human technician if the task is outside its capabilities. The platform also integrates with knowledge bases like Notion, Google Drive, and Confluence to surface answers to common questions automatically.

Serval operates in the enterprise service management market, targeting any organization that requires an ITSM solution. The business model is focused on providing a more efficient and less cumbersome alternative to established players. The company secured a seed funding round in April 2024 from investors including General Catalyst, First Round Capital, Box Group, and Alt Capital. Serval's long-term vision is to expand beyond IT into a universal workflow automation platform for other business functions such as security, HR, and legal.

Keywords: AI-native ITSM, help desk automation, IT service management, workflow automation, natural language processing, access management, AI agents, enterprise service management, ticketing platform, IT support automation, copilot for IT, application access requests, knowledge base integration, onboarding automation, offboarding automation, password reset automation, AI-powered platform, SaaS, business productivity software.

Valuation $1–2.5B
Revenue $1–10M
Headcount 100–500
Total funding $100–500M
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Serval and the history behind them.

Talent graph

Serval's talent

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Team profiled 15 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

17 investors on Serval's cap table

Sourced from Dealroom's funding history. Investor profile links are shown where available.

Seed 2 investors entered at this stage
Series A 9 investors entered at this stage
Redpoint eventures
Sabrina Hahn
BoxGroup
Sequoia
Meritech Capital
Radical Ventures
Redpoint
Sound Ventures
Evantic Capital
Series B+ 6 investors entered at this stage

Global footprint

Where Serval has talent and traffic

Workforce by country
4 countries with
team presence
🇺🇸 United States95%
🇨🇭 Switzerland1.7%
🇲🇾 Malaysia1.7%
🇬🇧 United Kingdom1.7%
4 countries shown
Web traffic by country
63K monthly visits
across markets
🇺🇸 United States62.5%
🇮🇳 India4.4%
🇨🇦 Canada4.1%
🇬🇧 United Kingdom3.5%
🇦🇺 Australia3.3%
Top 5 markets shown

Market sentiment

What the market is saying about Serval

An AI-synthesized read of the highest-engagement posts about Serval on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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