SecretSales

eCommerce & Marketplaces · London, United Kingdom · Founded 2020

Selling luxury fashion and home products at a price you can afford MoreLess

Secret Sales is an online marketplace specializing in discounted luxury fashion, beauty, and homeware products. It caters to value-conscious consumers who seek high-quality items at reduced prices. Operating primarily in the e-commerce sector, Secret Sales partners with carefully selected marketplace sellers to offer a wide range of products, including clothing, accessories, beauty products, and home goods. The business model revolves around flash sales and exclusive deals, which drive customer engagement and repeat purchases. Revenue is generated through sales commissions and partnerships with brands. Customers benefit from free delivery and a user-friendly returns portal, enhancing the overall shopping experience.

Keywords: discounted luxury, fashion, beauty, homeware, e-commerce, flash sales, exclusive deals, free delivery, easy returns, marketplace.

Valuation $0–100M

Revenue $1–10M

Headcount 100–500

Total funding $10–50M

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Company overview

SecretSales company information

The essential company record, classifications and operating signals in one place.

Status: Acquired
Founded: 2020
Headquarters: London, United Kingdom
Employees: 157
Open positions: 7
Dealroom signal: 70.3
Investment activity: 4 companies · latest Jul 2025
Capital deployed: —
Preferred round: ACQUISITION

Website ↗LinkedIn ↗X ↗

client focusb2csub industryApparelsub industryLuxurybusiness modelMarketplace & ecommerceindustryFashionsectorShoppingsectorApparelsectorLuxurysectorSocial CommercesectorLifestylesectorGroup BuyingsectorPerformance ManagementsectorPricingsectorDeal Comparison

Valuation & funding

SecretSales funding history

Company financing events and reported valuations.

Deal type	Date	Amount	Valuation	Investors	Source
SERIES B✓Equity / VC	May 2023	$10M	$55M	Debenhams Group \| formerly Boohoo · The Hut Group · Big Ideas Group · Belerion Capital	↗
SERIES A✓Equity / VC	Jun 2021	$11M	$44M	Belerion Capital · Perwyn	—
ACQUISITION✓Exit	Jan 2018	$0	—	Lifestyle Retail Group	↗
SUPPORT PROGRAM✓Other financing	Oct 2013	$0	—	Tech Nation	—
SERIES A✓Equity / VC	Jan 2012	$0	—	Connect Ventures (Europe)	—

Showing 5 recorded eventsUnlock the complete deal history →

Financials

Revenue, earnings and profit over time

Reported history and available estimates. Estimated years are marked “E”; sparse fields are left blank rather than inferred.

Year	Revenue	Growth	EBITDA	Margin	Profit	Margin	R&D
2026	$9.6M	0%	−$125K	-1.3%	−$193K	-2%	$1.1M
2025	$9.6M	0%	−$125K	-1.3%	−$193K	-2%	$1.1M
2024	$9.6M	0%	−$125K	-1.3%	−$193K	-2%	$1.1M
2023	$9.6M	0%	−$125K	-1.3%			$1.1M
2022	$9.6M	+74.9%	−$125K	-1.3%
2021	$5.5M	0%	−$125K	-2.3%
2020	$5.5M	—	−$125K	-2.3%

Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

SecretSales website traffic

Latest recorded traffic for SecretSales is 3.5M monthly website visits, up 9.4% over the last three months. SecretSales's team grew 14.6% over the past year.

Latest monthly visits3.5M 3-month web change+9.4% 1-year team growth+14.6%

Monthly website visits138 observations · Oct 2014–Jul 2026

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Hiring

Open positions at SecretSales

Current openings linked to this company in Dealroom.

Dutch Customer Success Advocate22, Charterhouse Square, London, United Kingdom · CSM & Support · Aug 23, 2026 dress-for-less DE Marketing Manager22, Charterhouse Square, London, United Kingdom · Marketing & Communication · Aug 6, 2026 Global Category Trading Assistant22, Charterhouse Square, London, United Kingdom · Accounting · Jul 25, 2026 Digital DesignerLondon, England, United Kingdom · Design · Jul 11, 2026 Digital Merchandising Manager22, Charterhouse Square, London, United Kingdom · Marketing & Communication · Jun 24, 2026

5 distinct openings shownExplore hiring signals →

Comparisons

SecretSales compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Company	Headquarters	Status	Employees	Total funding	Valuation
ACAchicaAn online members-only lifestyle store offering luxury brands at discounted prices	London, United Kingdom	Acquired	15	$21M	$11M
REReebonzInvite-only flash sales website for designer luxury fashion items	Singapore, Singapore	Operational
FLFlubit LimitedUK online marketplace for discounted branded goods.	London, United Kingdom	Operational
KUKupiVIPA Russian online fashion retailer selling discounted fashion and home goods from high-street and luxury brands	Moscow, Russia	Closed
MYMy-StoreSignificant discounts on top fashion brands	Lucerne, Switzerland	Acquired
LELesaraE-commerce platform for non-branded consumer products	Berlin, Germany	Operational
GOGoeiemodeEvery day a good fashion deal for him and one for her. The best clothing brands with at least 40% off. Every day at 9:00 am online and up to 24 hours!	Haarlem, Netherlands	Operational
VEvente-exclusiveOnline shopping, popular fashion and lifestyle brands with high discounts	Sint-Pieters-Leeuw, Belgium	Acquired

Showing 8 of the closest matchesCompare every metric →

Capital deployed

SecretSales investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

V & DDiemen, NetherlandsFashion retailer offering a diverse range of premium brands for men, women, and children, focusing on quality and style

AfoundStockholms kommun, SwedenA marketplace that offers hundreds of well-known brands at discounted prices

Dress for LessKelsterbach, GermanySold to Privalia in July 2011

DreiVipBarcelona, SpainPrivate online shopping club for where you will find different designer brands

4 profiles shownExplore the complete relationship graph →

Talent graph

SecretSales's talent

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Team profiled 29 named & role-tagged

Founders /100 quality score

Key operators 10 quality /100

Potential founders likely future founders

Startup mafia alumni-founded startups

Talent movements in · out past 12 months

Source: Dealroom Talent Intelligence.

Investors

10 investors on SecretSales's cap table

Sourced from Dealroom's funding and investor records.

Series A 7 investors entered at this stage

Connect Ventures (Europe)

Perwyn

Belerion Capital

Debenhams Group | formerly Boohoo

The Hut Group

Big Ideas Group

ASOS

Other known 3 additional known investors

Lifestyle Retail Group

Tech Nation

Sitar Teli

Global footprint

Where SecretSales has talent and traffic

Workforce by country

14 countries with
team presence

🇬🇧 United Kingdom78.2%

🇧🇬 Bulgaria2.6%

🇸🇬 Singapore2.6%

🇷🇴 Romania2.6%

🇺🇸 United States2.6%

Top 5 of 14 shown

In the news

Latest news about SecretSales

Recent press, funding announcements, and product moves mentioning SecretSales — open to read from the original sources.

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Market sentiment

What the market is saying about SecretSales

An AI-synthesized read of the highest-engagement posts about SecretSales on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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