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SecretSales
Selling luxury fashion and home products at a price you can afford
About SecretSales
Secret Sales is an online marketplace specializing in discounted luxury fashion, beauty, and homeware products. It caters to value-conscious consumers who seek high-quality items at reduced prices. Operating primarily in the e-commerce sector, Secret Sales partners with carefully selected marketplace sellers to offer a wide range of products, including clothing, accessories, beauty products, and home goods. The business model revolves around flash sales and exclusive deals, which drive customer engagement and repeat purchases. Revenue is generated through sales commissions and partnerships with brands. Customers benefit from free delivery and a user-friendly returns portal, enhancing the overall shopping experience.
Source: Dealroom company dataAt a glance
- Status
- Acquired
- Founded
- 2020
- Headquarters
- London, United Kingdom
- Employees
- 157
- Open positions
- 7
- Dealroom signal
- 70.3/100
- Industry
- Fashion
- Sub-industry
- Apparel, Luxury
- Sector
- eCommerce & Marketplaces, Shopping, Apparel, Luxury, Social Commerce, Lifestyle, Group Buying, Performance Management, Pricing, Deal Comparison
- Business model
- Marketplace & ecommerce
- Client focus
- b2c
- Investment activity
- 4 companies, latest Jul 2025
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES B✓Equity / VC | May 2023 | $10M | $55M | Debenhams Group | formerly Boohoo · The Hut Group · Big Ideas Group · Belerion Capital | ↗ |
| SERIES A✓Equity / VC | Jun 2021 | $11M | $44M | Belerion Capital · Perwyn | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for SecretSales is 3.5M monthly website visits, up 9.4% over the last three months. SecretSales's team grew 14.6% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
V & DDiemen, NetherlandsFashion retailer offering a diverse range of premium brands for men, women, and children, focusing on quality and style
→
AfoundStockholms kommun, SwedenA marketplace that offers hundreds of well-known brands at discounted prices
→
Dress for LessKelsterbach, GermanySold to Privalia in July 2011
→
DreiVipBarcelona, SpainPrivate online shopping club for where you will find different designer brands
→
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Series A7 investors entered at this stage
Connect Ventures (Europe)
Perwyn- BCBelerion Capital
Debenhams Group | formerly Boohoo
The Hut Group
Big Ideas Group
ASOS
Other known investors3 additional known investors
- LGLifestyle Retail Group
Tech Nation
Sitar Teli
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about SecretSales on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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