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Reebonz

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Invite-only flash sales website for designer luxury fashion items

Singapore, SingaporeFounded 2009eCommerce & Marketplaces
Valuation $160M Market cap · 2013
Revenue $50–100M Latest reported FY

About Reebonz

ReebonzLIVE, a subsidiary of LiveCommerce Entertainment, offers live shopping entertainment through daily Facebook and Instagram live selling shows. The company operates in the online retail market, focusing on European fashion and lifestyle products. ReebonzLIVE's primary audience includes fashion enthusiasts and lifestyle consumers who seek curated, high-quality European goods. The business model revolves around live streaming events hosted by Sharlene, a Singaporean living in Italy, who brings a personal touch to the shopping experience by showcasing products and sharing her life in Italy. Revenue is generated through direct sales during these live events, leveraging the interactive and engaging nature of live commerce to drive purchases. The company aims to recreate the excitement of traditional shopping experiences in a digital format, connecting with viewers on a personal level and offering exclusive, curated items.

Source: Dealroom company data

At a glance

Status
Listed
Founded
2009
Headquarters
Singapore, Singapore
Listing
IPO 2017
Sector
eCommerce & Marketplaces
Power Law
Thoroughbred$100M+ revenue

Investors

6 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Series A3 investors entered at this stage

Series B and later3 investors entered at this stage

  • MediaCorp Singapore
  • Infocomm Investments
  • MiRXES Innovation
Team profiled 21 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 3 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
10 countries with
team presence
🇸🇬 Singapore44.2%
🇰🇷 South Korea17.3%
🇮🇩 Indonesia13.5%
🇨🇳 China7.7%
🇺🇸 United States5.8%
Top 5 of 10 shown
Web traffic by country
410 monthly visits
across markets
🇺🇸 United States97.6%
Top 1 markets shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Reebonz on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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