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Power Law company profile

Lesara

eCommerce & Marketplaces · Berlin, Germany · Founded 2013

Lesara was an online retailer for fashion and lifestyle products, that operated in 24 countries across Europe. The company's business model was based on the principles of fast fashion and agile retail, offering trendy products at affordable prices by sourcing directly from manufacturers in China, thus cutting out intermediaries. Lesara's value proposition was centered on its ability to quickly identify trends using a data-driven approach and bring products to market in a very short time. This was achieved by integrating the entire value chain, from sourcing and production to logistics and sales. The company targeted price-conscious consumers who were looking for the latest fashion trends without a high price tag. However, despite its rapid growth and expansion, Lesara filed for bankruptcy in late 2018, ceasing its operations. Keywords: fast fashion, e-commerce, direct-to-consumer, online retail, apparel, lifestyle products, supply chain integration, data-driven retail, agile retail, bankrupt