SecondLive

About SecondLive

SecondLive operates as a Web3 open metaverse and an AI-driven, self-evolving world model platform, established in 2021. The company aims to provide a versatile virtual environment for social networking and creator-led economic activities, primarily built on the BNB Chain.

The platform empowers users to craft unique digital lives by designing their own avatars, customizing virtual spaces, and engaging in a variety of activities mirroring real-life interactions such as virtual exhibitions, live streaming, and social events. A significant aspect of SecondLive is its creator economy, which allows users to generate their own content and monetize their creations. This is facilitated through tools like an Avatar Editor for creating personalized identities and a Scenario Editor that enables content generation without requiring coding knowledge. The platform also features a marketplace for trading digital assets as NFTs.

The business model incorporates a dual-token system to fuel its economy. The governance token, LIVE, allows holders to participate in the platform's future development, while the incentive token, Bean, is used to reward user activities like creating content and participating in events. Users can stake their Bean tokens to earn LIVE tokens. SecondLive also generates revenue through partnerships and by providing infrastructure for large-scale events and brand spaces.

Since its founding, SecondLive has achieved considerable user growth, registering over 5 million users. The company has secured significant financial backing, initially raising an undisclosed seed amount from Binance Labs in 2021 at a $30 million valuation. More recently, in September 2024, SecondLive closed a $12 million private funding round led by Crypto.com, with participation from other notable investors like Cypher Capital and Spark Digital, bringing its total funding to $15 million. This capital is earmarked for upgrading its infrastructure, enhancing social network features, and expanding support for its creator economy.