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Zephr

Marketing · London, United Kingdom · Founded 2017

Leading publishers and brands use Zephr (formerly known as Blaize) to create personalised, fast, frictionless subscription experiences MoreLess

Zephr was founded in 2018 by James Henderson, Felix Danczak, and Chris Scott. The company emerged as a solution for media companies looking to thrive in the burgeoning subscription economy. Zephr's platform provided tools for identity and access management, enabling publishers to create personalized and seamless subscription experiences for their users.

In its early years, Zephr quickly gained traction, securing a total of $11.5 million in funding over several rounds. This financial backing allowed the company to refine its platform and expand its reach, attracting a roster of prominent media clients.

A pivotal moment in Zephr's journey came in 2022 when it was acquired by Zuora Inc., a leader in enterprise software. This acquisition marked a significant milestone, positioning Zephr to leverage Zuora's resources and expertise to further enhance its offerings and scale its operations.

Today, Zephr stands as a testament to the power of innovation in the digital subscription space, continuing to empower media companies to adapt and succeed in an ever-evolving market.

Company overview

Zephr company information

The essential company record, classifications and operating signals in one place.

Status
Acquired
Founded
2017
Headquarters
London, United Kingdom
Employees
18
Open positions
None listed
Dealroom signal
73.9
client focusb2btechnologyIoT InternetOfThingssub industryCRM & Salessub industryContent productionsub industryPublishingbusiness modelSaaSsectorIdentity ManagementsectorSaaSsectorPublishingindustryMediaindustryMarketing

Valuation & funding

Zephr funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
ACQUISITIONOther financing Aug 2022 $44M $44M Zuora
SERIES AOther financing Dec 2020 $8M $32M Knight Capital · Nauta Capital · HSBC Innovation Banking · BDMI
SEEDOther financing Jul 2019 $3.1M $13M Nauta Capital
Showing 3 recorded eventsUnlock the complete deal history →

Financials

Workforce over time

Available workforce history. Financial fields without reported data are omitted.

YearEmployees
2026 18
2025 22
2024 84
2023 84
2022 84
2021 81
2020 41
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Zephr website traffic

Latest recorded traffic for Zephr is 79K monthly website visits, down 34.2% over the last three months. Zephr's team declined 18.2% over the past year.

Latest monthly visits79K 3-month web change-34.2% 1-year team growth-18.2%
Monthly website visits92 observations · Nov 2018–Jul 2026
Hover or focus a point to see its exact monthly valueCompare with peers →

Comparisons

Zephr compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Talent graph

Zephr's talent

Book a demo to see the people
Team profiled 13 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 1 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

7 investors on Zephr's cap table

Sourced from Dealroom's funding and investor records.

Seed 1 investor entered at this stage
Nauta Capital
Series A 3 investors entered at this stage
BDMI
Knight Capital
HSBC Innovation Banking
Other known 3 additional known investors
Zuora
Bertelsmann Investments
Diederik Ingen Housz

Global footprint

Where Zephr has talent and traffic

Workforce by country
4 countries with
team presence
🇬🇧 United Kingdom50%
🇧🇬 Bulgaria25%
🇺🇸 United States12.5%
🇵🇹 Portugal12.5%
4 countries shown

In the news

Latest news about Zephr

Recent press, funding announcements, and product moves mentioning Zephr — open to read from the original sources.

See all news

Market sentiment

What the market is saying about Zephr

An AI-synthesized read of the highest-engagement posts about Zephr on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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