S
Second Nature
A smartphone application that coaches and motivates diabetes patients to live a healthier lifestyle
About Second Nature
Second Nature (operating under Second Nature Healthy Habits Ltd) is a UK-based digital health company that delivers evidence-based weight-management and habit-change programmes via its app, combining coaching from registered dietitians/nutritionists, behavioural science, and in eligible cases, medication therapies such as Wegovy (semaglutide) and Mounjaro (tirzepatide). Founded to challenge traditional diet models, it positions itself not as a “quick-fix” but as a long-term lifestyle partner, with a core focus on building new habits rather than requiring constant calorie counting. Its programmes are commissioned by the National Health Service (NHS) in the UK and have supported over 250,000 patients through NHS health-boards and private insurer partnerships, demonstrating average 12-month weight-loss outcomes of around 6.2 kg in its app-based service, and up to 18-22 % body-weight reduction in its medication-supported pathway. The company emphasises transparency, clinical governance and published outcomes, and positions its hybrid model of medication plus habit-support as distinct from medication-only or app-only offerings in the market. Keywords : digital health, weight-management, behavioural change, habit formation, GLP-1, semaglutide, tirzepatide, dietitian coaching, NHS-commissioned service, medical weight-loss programme.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2015
- Headquarters
- London, United Kingdom
- Employees
- 153
- Open positions
- 6
- Dealroom signal
- 86.9/100
- Industry
- Health, Wellness Beauty
- Sub-industry
- BioTechnology, Health Platform
- Sector
- Biotech & Life Sciences, Personal Health, Diabetes
- Technology
- Artificial Intelligence, Big Data, Machine Learning, Deep Learning, Natural Language Processing, Mobile app
- Business model
- SaaS
- Client focus
- b2b
Latest news
Press, funding announcements and product moves mentioning Second Nature.
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| SERIES AEquity / VC | Jun 2022 | $0 | — | Jale Beteiligungs | — |
| LATE VCEquity / VC | Apr 2021 | $0 | — | Undisclosed | — |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Second Nature is 260K monthly website visits, up 8.3% over the last three months. Second Nature's team grew 11.7% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed6 investors entered at this stage
Bethnal Green Ventures (BGV)
Speedinvest
500 Global
Connect Ventures (Europe)
Ian Hogarth
Taavet Hinrikus
Series A5 investors entered at this stage
Beringea
SHAPE Capital Partners
Calm/Storm Ventures
Plug and Play
Jale Beteiligungs
Other known investors5 additional known investors
Tech Nation
Big Ideas Group
Daijo
Fredrik Debong
Markus Lang
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Second Nature on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
See Second Nature’s full profile on Dealroom
Request a free trial to see the complete deal history, financials, people graph and growth signals.
Takes under a minute. Already use Dealroom? Log in.