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Scentbird

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Monthly subscription service that revolutionizes the way everybody discovers fragrance and beauty

Franklin Township, United StatesFounded 2013Wellness Beauty
Valuation $50–100M Last recorded · 2023
Revenue $100–500M Latest reported FY
Headcount 100–500 Current team size
Total funding $10–50M Disclosed equity funding
Unlock exact values This page shows ranges. Dealroom has the exact numbers for Scentbird and the history behind them.

About Scentbird

Scentbird operates in the fragrance subscription market, offering a unique service where customers can choose from a wide range of designer perfumes and colognes. For a monthly fee of $15.95, subscribers receive an 8 mL bottle of their chosen scent, which is delivered directly to their door. This bottle is designed to last approximately one month, providing around 140 sprays. The company targets fragrance enthusiasts who enjoy trying new scents without committing to full-sized bottles. Scentbird's business model is based on a recurring subscription fee, ensuring a steady revenue stream. The company also collaborates with luxury brands, offering a curated selection of high-end fragrances. By leveraging a subscription-based model, Scentbird ensures customer retention and predictable cash flow. The service is particularly appealing to millennials and Gen Z consumers who value variety and convenience. Scentbird also emphasizes data security and privacy, using robust measures to protect customer information. The company operates primarily in the United States and aims to expand its market reach through strategic partnerships and marketing initiatives.

Source: Dealroom company data

At a glance

Status
Operational
Founded
2013
Headquarters
Franklin Township, United States
Employees
232
Open positions
8
Dealroom signal
88.7/100
Industry
Wellness Beauty
Sector
Wellness Beauty, Beauty, Personalisation, Direct-to-Consumer, YC S15
Business model
SaaS
Client focus
b2c
Investment activity
1 company, latest Nov 2022
Capital deployed
—
Preferred round
ACQUISITION

Funding history

7 recorded events

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VC✓Equity / VC Nov 2023 $820K $93M The Garage Syndicate ↗
SERIES A✓Equity / VC May 2018 $19M $74M Scrum Ventures · Entrepreneurs Roundtable Accelerator · Y Combinator · FundersClub ↗
Showing the latest 2 of 7 recorded eventsBook a demo for the full funding history →

Financials

Revenue over time

Revenue, earnings and other financial measures where available. Years marked “E” are estimates.

YearRevenueGrowth
2026
2025
2024 —
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Growth signals

Scentbird website traffic

Latest recorded traffic for Scentbird is 7.5M monthly website visits, down 1.3% over the last three months. Scentbird's team grew 14.9% over the past year.

Latest monthly visits7.5M 3-month web change-1.3% 1-year team growth+14.9%
Summary metrics are public; monthly history is available with a demoCompare with peers →

Similar companies

Closest operating peers by Dealroom taxonomy

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Showing 8 of the closest matchesCompare every metric →

Investments and acquisitions

Capital deployed

Recent portfolio relationships for companies that also act as investors or acquirers.

Investors

17 investors on the cap table

From Dealroom's funding and investor records, grouped by the round each investor first entered.

Seed11 investors entered at this stage

Series A3 investors entered at this stage

Other known investors3 additional known investors

  • Alexis Ohanian
  • Igor Shoifot
  • Jonathon Triest
Team profiled 24 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Global footprint

Workforce and web traffic by country
Workforce by country
37 countries with
team presence
🇺🇸 United States45.5%
🇪🇸 Spain7.4%
🇷🇺 Russia6.8%
🇺🇦 Ukraine3.4%
🇬🇪 Georgia3.4%
Top 5 of 37 shown

Market sentiment

Posts on X, past 7 days

An AI-synthesised read of the highest-engagement posts about Scentbird on X, ranked by likes and reposts, corporate channels excluded.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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