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Scentbird
Monthly subscription service that revolutionizes the way everybody discovers fragrance and beauty
About Scentbird
Scentbird operates in the fragrance subscription market, offering a unique service where customers can choose from a wide range of designer perfumes and colognes. For a monthly fee of $15.95, subscribers receive an 8 mL bottle of their chosen scent, which is delivered directly to their door. This bottle is designed to last approximately one month, providing around 140 sprays. The company targets fragrance enthusiasts who enjoy trying new scents without committing to full-sized bottles. Scentbird's business model is based on a recurring subscription fee, ensuring a steady revenue stream. The company also collaborates with luxury brands, offering a curated selection of high-end fragrances. By leveraging a subscription-based model, Scentbird ensures customer retention and predictable cash flow. The service is particularly appealing to millennials and Gen Z consumers who value variety and convenience. Scentbird also emphasizes data security and privacy, using robust measures to protect customer information. The company operates primarily in the United States and aims to expand its market reach through strategic partnerships and marketing initiatives.
Source: Dealroom company dataAt a glance
- Status
- Operational
- Founded
- 2013
- Headquarters
- Franklin Township, United States
- Employees
- 232
- Open positions
- 8
- Dealroom signal
- 88.7/100
- Industry
- Wellness Beauty
- Sector
- Wellness Beauty, Beauty, Personalisation, Direct-to-Consumer, YC S15
- Business model
- SaaS
- Client focus
- b2c
- Investment activity
- 1 company, latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Knowledge graph
More headlines
Funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2023 | $820K | $93M | The Garage Syndicate | ↗ |
| SERIES A✓Equity / VC | May 2018 | $19M | $74M | Scrum Ventures · Entrepreneurs Roundtable Accelerator · Y Combinator · FundersClub | ↗ |
Financials
Revenue, earnings and other financial measures where available. Years marked “E” are estimates.
Growth signals
Latest recorded traffic for Scentbird is 7.5M monthly website visits, down 1.3% over the last three months. Scentbird's team grew 14.9% over the past year.
Open positions
Similar companies
Company identity and context are open; selected comparison metrics preview what is available on the platform.
Investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Investors
From Dealroom's funding and investor records, grouped by the round each investor first entered.
Seed11 investors entered at this stage
Entrepreneurs Roundtable Accelerator
Y Combinator
Scrum Ventures
TMT Investments
FundersClub
SGH Capital
Soma Capital
500 Global
Ludlow Ventures
Vaizra Investments
Tikhon Bernstam
Series A3 investors entered at this stage
Goodwater Capital
Rainfall Ventures
The Garage Syndicate
Other known investors3 additional known investors
Alexis Ohanian
Igor Shoifot
Jonathon Triest
Source: Dealroom Talent Intelligence.
Global footprint
team presence
Market sentiment
An AI-synthesised read of the highest-engagement posts about Scentbird on X, ranked by likes and reposts, corporate channels excluded.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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