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Scentbird

Wellness Beauty · New York City, United States · Founded 2013

Monthly subscription service that revolutionizes the way everybody discovers fragrance and beauty MoreLess

Scentbird operates in the fragrance subscription market, offering a unique service where customers can choose from a wide range of designer perfumes and colognes. For a monthly fee of $15.95, subscribers receive an 8 mL bottle of their chosen scent, which is delivered directly to their door. This bottle is designed to last approximately one month, providing around 140 sprays. The company targets fragrance enthusiasts who enjoy trying new scents without committing to full-sized bottles. Scentbird's business model is based on a recurring subscription fee, ensuring a steady revenue stream. The company also collaborates with luxury brands, offering a curated selection of high-end fragrances. By leveraging a subscription-based model, Scentbird ensures customer retention and predictable cash flow. The service is particularly appealing to millennials and Gen Z consumers who value variety and convenience. Scentbird also emphasizes data security and privacy, using robust measures to protect customer information. The company operates primarily in the United States and aims to expand its market reach through strategic partnerships and marketing initiatives.

Keywords: fragrance subscription, designer perfumes, monthly delivery, 8 mL bottles, luxury brands, recurring revenue, customer retention, millennials, Gen Z, data security.

Valuation $0–100M
Revenue $100–500M
Headcount 100–500
Total funding $10–50M
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Company overview

Scentbird company information

The essential company record, classifications and operating signals in one place.

Status
Operational
Founded
2013
Headquarters
New York City, United States
Employees
232
Open positions
8
Dealroom signal
88.7
Investment activity
1 companies · latest Nov 2022
Capital deployed
Preferred round
ACQUISITION
client focusb2cbusiness modelSaaSindustryWellness BeautysectorBeautysectorPersonalisationsectorDirect-to-ConsumersectorYC S15

Valuation & funding

Scentbird funding history

Company financing events and reported valuations.

Deal typeDateAmountValuationInvestorsSource
EARLY VCEquity / VC Nov 2023 $820K $93M The Garage Syndicate
SERIES AEquity / VC May 2018 $19M $74M Scrum Ventures · Entrepreneurs Roundtable Accelerator · Y Combinator · FundersClub
SEEDEquity / VC Mar 2016 $2.8M $11M Y Combinator · 500 Global · Ludlow Ventures · SGH Capital
SEEDEquity / VC Aug 2015 $1M $4M Y Combinator · Scrum Ventures · TMT Investments · FundersClub
SEEDEquity / VC Jun 2015 $125K $500K Y Combinator
ANGELEquity / VC Jan 2015 Undisclosed
SEEDEquity / VC Jun 2014 Entrepreneurs Roundtable Accelerator
Showing 7 recorded eventsUnlock the complete deal history →

Financials

Revenue and workforce over time

Available revenue and workforce history. Fields without reported data are omitted.

YearRevenueGrowthEmployees
2026 $100M 0% 235
2025 $100M +66.7% 202
2024 $60M 169
2023 146
2022 127
2021 110
2020 96
Company filings, research estimates and Dealroom dataOpen the full financial model →

Growth signals

Scentbird website traffic

Latest recorded traffic for Scentbird is 7.5M monthly website visits, down 1.3% over the last three months. Scentbird's team grew 14.9% over the past year.

Latest monthly visits7.5M 3-month web change-1.3% 1-year team growth+14.9%
Monthly website visits124 observations · Apr 2016–Jul 2026
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Comparisons

Scentbird compared with similar companies

Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.

Showing 8 of the closest matchesCompare every metric →

Capital deployed

Scentbird investments and acquisitions

Recent portfolio relationships for companies that also act as investors or acquirers.

Talent graph

Scentbird's talent

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Team profiled 24 named & role-tagged
Founders Hidden — book a demo/100 quality score
Key operators 5 quality Hidden — book a demo/100
Potential founders Hidden — book a demo likely future founders
Startup mafia Hidden — book a demo alumni-founded startups
Talent movements Hidden — book a demo in · Hidden — book a demo out past 12 months

Source: Dealroom Talent Intelligence.

Investors

17 investors on Scentbird's cap table

Sourced from Dealroom's funding and investor records. Investor profile links are shown where available.

Seed 11 investors entered at this stage
Entrepreneurs Roundtable Accelerator
Y Combinator
Scrum Ventures
TMT Investments
FundersClub
SGH Capital
Soma Capital
500 Global
Ludlow Ventures
Vaizra Investments
Tikhon Bernstam
Series A 3 investors entered at this stage
Goodwater Capital
Rainfall Ventures
The Garage Syndicate
Other known 3 additional known investors
Alexis Ohanian
Igor Shoifot
Jonathon Triest

Global footprint

Where Scentbird has talent and traffic

Workforce by country
37 countries with
team presence
🇺🇸 United States45.5%
🇪🇸 Spain7.4%
🇷🇺 Russia6.8%
🇺🇦 Ukraine3.4%
🇬🇪 Georgia3.4%
Top 5 of 37 shown

In the news

Latest news about Scentbird

Recent press, funding announcements, and product moves mentioning Scentbird — open to read from the original sources.

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Market sentiment

What the market is saying about Scentbird

An AI-synthesized read of the highest-engagement posts about Scentbird on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.

Reading the room on X — pulling top posts and synthesizing themes…

Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour

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