S
Scentbird
Wellness Beauty · New York City, United States · Founded 2013
Monthly subscription service that revolutionizes the way everybody discovers fragrance and beauty MoreLess
Scentbird operates in the fragrance subscription market, offering a unique service where customers can choose from a wide range of designer perfumes and colognes. For a monthly fee of $15.95, subscribers receive an 8 mL bottle of their chosen scent, which is delivered directly to their door. This bottle is designed to last approximately one month, providing around 140 sprays. The company targets fragrance enthusiasts who enjoy trying new scents without committing to full-sized bottles. Scentbird's business model is based on a recurring subscription fee, ensuring a steady revenue stream. The company also collaborates with luxury brands, offering a curated selection of high-end fragrances. By leveraging a subscription-based model, Scentbird ensures customer retention and predictable cash flow. The service is particularly appealing to millennials and Gen Z consumers who value variety and convenience. Scentbird also emphasizes data security and privacy, using robust measures to protect customer information. The company operates primarily in the United States and aims to expand its market reach through strategic partnerships and marketing initiatives.
Keywords: fragrance subscription, designer perfumes, monthly delivery, 8 mL bottles, luxury brands, recurring revenue, customer retention, millennials, Gen Z, data security.
Company overview
Scentbird company information
The essential company record, classifications and operating signals in one place.
- Status
- Operational
- Founded
- 2013
- Headquarters
- New York City, United States
- Employees
- 232
- Open positions
- 8
- Dealroom signal
- 88.7
- Investment activity
- 1 companies · latest Nov 2022
- Capital deployed
- —
- Preferred round
- ACQUISITION
Valuation & funding
Scentbird funding history
Company financing events and reported valuations.
| Deal type | Date | Amount | Valuation | Investors | Source |
|---|---|---|---|---|---|
| EARLY VC✓Equity / VC | Nov 2023 | $820K | $93M | The Garage Syndicate | ↗ |
| SERIES A✓Equity / VC | May 2018 | $19M | $74M | Scrum Ventures · Entrepreneurs Roundtable Accelerator · Y Combinator · FundersClub | ↗ |
| SEED✓Equity / VC | Mar 2016 | $2.8M | $11M | Y Combinator · 500 Global · Ludlow Ventures · SGH Capital | — |
| SEED✓Equity / VC | Aug 2015 | $1M | $4M | Y Combinator · Scrum Ventures · TMT Investments · FundersClub | — |
| SEED✓Equity / VC | Jun 2015 | $125K | $500K | Y Combinator | — |
| ANGELEquity / VC | Jan 2015 | Undisclosed | — | ||
| SEED✓Equity / VC | Jun 2014 | Entrepreneurs Roundtable Accelerator | — |
Financials
Revenue and workforce over time
Available revenue and workforce history. Fields without reported data are omitted.
| Year | Revenue | Growth | Employees |
|---|---|---|---|
| 2026 | $100M | 0% | 235 |
| 2025 | $100M | +66.7% | 202 |
| 2024 | $60M | — | 169 |
| 2023 | — | — | 146 |
| 2022 | — | — | 127 |
| 2021 | — | — | 110 |
| 2020 | — | — | 96 |
Growth signals
Scentbird website traffic
Latest recorded traffic for Scentbird is 7.5M monthly website visits, down 1.3% over the last three months. Scentbird's team grew 14.9% over the past year.
Hiring
Open positions at Scentbird
Current openings linked to this company in Dealroom.
Comparisons
Scentbird compared with similar companies
Dealroom’s weighted taxonomy model identifies the closest operating peers. Company identity and context stay open; selected comparison metrics preview what is available in the platform.
Capital deployed
Scentbird investments and acquisitions
Recent portfolio relationships for companies that also act as investors or acquirers.
Talent graph
Scentbird's talent
Source: Dealroom Talent Intelligence.
Global footprint
Where Scentbird has talent and traffic
team presence
In the news
Latest news about Scentbird
Recent press, funding announcements, and product moves mentioning Scentbird — open to read from the original sources.
Market sentiment
What the market is saying about Scentbird
An AI-synthesized read of the highest-engagement posts about Scentbird on X over the past 7 days. We rank by likes & retweets, ignore corporate channels, and surface the themes that broke out from real people.
Reading the room on X — pulling top posts and synthesizing themes…
Source: X recent search ranked by engagement (likes + retweets) · Synthesis by Claude · Cached for 1 hour
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